This fur coat is definitely unusual. In fact, some might find it downright disgusting, as it’s definitely not what it might appear to be. What you think is the fur is actually hair–hair from the chests of living, breathing men. If you’re wondering why someone would create an abomination a coat like this, then wonder no more: it’s part of an ad campaign by dairy company Arla.
They commissioned for the creation of the fur coat, which took designers over 200 hours to weave and put together millions of strands of hair, to promote the launch of Wing-co, which is their new milk drink that’s made for men.
Arla describes Wing-co as a “chocolate milk drink with added protein directed at men in their 30s and 40s.” What that has to do with chest hair, I do not know.
VIA [ Laughing Squid ]
