By Andrew Liszewski
It’s impossible to really grasp the fear that people living in war-torn areas have to deal with, particularly when it comes to those parts of the world that are left littered with land mines when a war is over. But UNICEF’s landmine sticker campaign certainly drives home the point of how easy it is to miss them. Distributed in front of UNICEF information booths, the adhesive side of the stickers are printed with a design that matches the surface on which they’re placed, so that people step on them without realizing they’re there. And when they go to remove the sticker from their shoe, they discover the image of a landmine on the other side reminding them that in many parts of the world there’s the genuine risk of stepping on something that’s far less innocuous than a sticker.
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About one of the dumbest things to come out of the UN lately.