Transit Stop Ad Snows When Ski Conditions Are Ideal

Tryvann Winter Park Ad (Images courtesy Toxel)
By Andrew Liszewski

Tryvann Vinterpark is a state-of-the-art ski resort located just 15 minutes outside of Oslo Norway, and oddly enough, even though there might not be a single snowflake falling in Oslo, the ski conditions can be perfect at the park. So to let those living in the city center know when it’s the ideal time to grab their skis, ad agency TBWA created this transit stop ad with a built-in simulated blizzard. And instead of leaving it running all the time, the fake blizzard can be turned on and off by someone working at the resort with a simple text message to indicate when it’s actually snowing. (There’s a short video of it in action after the jump.)

[ Toxel – Tryvann Snowing Billboards Invade Norway ] VIA [ TechEBlog ]

Tryvann – The Snowing Billboard from Martin on Vimeo.

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