By David Ponce

Back in September on 2010, our favorite watchmaker put a concept up on their design blog. Fast forward 16 months and here it is in the market. It’s called the Optical Illusion watch and is inspired of course by any of these illusions that you see in print or online from time to time. You can train your eyes to see the time in puzzle mode (I tried, it works, but it’s hard) or you can press one of the four hotzones on the touchscreen display to reveal what the time is. There’s also a mode that cycles between puzzle and time mode every 20 seconds. This is meant to attract attention and get conversations started; this has sort of always been the point of a Tokyoflash watch. This one, like the others, doesn’t disappoint.

It’s $179 and for the next 33 hours, shipping is free.

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