By David Ponce

Another week, another design by Tokyoflash. This time it’s the fourth user-submitted concept to be made into a full watch. It’s called Kisai On Air Acetate and features a clean and minimal design that is somewhat a departure from the company’s flashier offerings. The way in which the time is read however is still somewhat novel, with the minutes and hours represented on the same “hand”; the position of the hand gives you the hour while the hand itself is made up of the minutes. The time on the picture above is 3:45.

Kisai On Air Acetate features touch screen technology and displays the time and date. It also has an alarm mode and animation.

The touch screen display has four hot-zones (top, bottom, left, right) which you can simply touch with your finger to change mode; time, date, alarm, light up.

Holding your finger in place for a few seconds allows you to customise; hold your finger over the alarm zone to set the alarm, hold it over the time zone to set the time. It’s intuitive, simple and fun to operate.

For the next 43 hours, shipping is free and the watch is $139, after which it’ll go back up to $159.

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