By Andrew Liszewski
In an effort to improve the quality of their meetings, and to ensure they always ended on time, advertising agency Wieden+Kennedy’s London office commissioned ico design (in collaboration with Sidekick Studios) to create the Timetable. The table helps the participants better manage a meeting by making everyone aware of the passing time with a series of illuminated panels.
At the start of a meeting you twist a dial to set the desired amount of time, and as the meeting progresses the light-up panels, which each represent a tenth of the alloted time, will be switched off one by one. When all the panels are off, a polite voice will inform those in attendance that the meeting is now over, and while they don’t have to go home, they can’t stay here.