By David Ponce
This is a Sponsored post written by me on behalf of OgilvyInteractive. All opinions are 100% mine.
While the idea of reading magazines on an electronic tablet has been around for ages (check this video to see what I mean), it’s not until the iPad came around that this possibility really took off. There are a fair number of applications that bring magazine functionality to everyone’s favorite tablet, but The Collection will be the first such app to release it’s monthly installment in English, German and Chinese simultaneously. And while the fist installment is a hefty 230MB download, it does pack a good number of multimedia features that make it compelling and will keep you entertained for quite some time.
Aside from articles about popular current events, the application contains “audio, photos and videos and inter-active elements like panoramic photography, 3D digital animation, creative morphing, rubbing, X-Ray lens and more.” As it turns out, the fist edition was about Prince William. You can’t really get more timely than that, given the recent wedding. And there was a boatload of information about the soon to be (as of this time of writing) ex-bachelor extraordinaire.
Best of all, the application is free and so are the monthly installments. It is however an iPad only experience.
The app is free, but the monthly installments aren’t. Once it was installed it started trying to sell me issues at $4.99. The preview is a lame little video and doesn’t give you a real sense of what you are buying, in terms of interactivity. Project is a better digital magazine, so far at least…