By Andrew Liszewski
Saturn, the ‘let’s do things differently’ division of General Motors is looking to provide potential customers with a unique look at what lies underneath the metal skin of their vehicles. The technology which was developed by a company called Obscura Digital uses a series of overhead projectors to project an image of what the inside of the engine, the frame or other hidden parts of the vehicle actually look like.
Saturn will be offering the new system to dealers for purchase at a cost of about $5,000 to $12,000. The dealer would be able to roll any car they were selling under the projectors since the system would have a library of all the current models available and users will be able to choose what layer of the vehicle to look at via an interactive screen. I remember seeing a setup like this at the North American International Auto Show in Detroit this year and it was pretty impressive. In fact I spent more time examining the technology behind the projection system than the car itself.
Of course even if the system ends up being nothing more than a novelty it will still draw more people into the showroom than a giant inflatable gorilla ever will.