Reebok And John Maeda Team Up Again For The Emoretion

John Maeda Reebok Emoretion (Images courtesy Reebok)
By Andrew Liszewski

Remember the John Maeda designed Reebok Timetanium shoes I wrote about last November? Well given they sold out in only 14 hours Reebok thought it would be a great idea to have him give it another go. This time he created a shoe exclusively for women called the Reebok x Maeda Emoretion. While the Timetanium was inspired by (wait for it) …time, the Emoretions are inspired by the 7th law in his book The Laws of Simplicity which is of course, emotion.

Using Reebok’s iconic Freestyle as his canvas, Professor Maeda’s handwritten code decorates the shoe’s lining and creates the digital paisley print, representing a burst of pure energy and emotion. Holographic straps bring this design to life with every move, while the velvet-wrapped mid-sole and tongue-liner give a little elegance to the shoe.

The shoes will be limited to just 100 pairs and will be available for sale on the RbkCustom website starting March 31. And if you’d like to see more photos of the shoes I highly recommend checking out this Flickr gallery.

[ Reebok x Maeda Emoretion ]

5 thoughts on “Reebok And John Maeda Team Up Again For The Emoretion”

Comments are closed.