Olympus Creates World’s Smallest Ad

Olympus World's Smallest Ad (Image courtesy 2WENTY 4OUR)
By Andrew Liszewski

In addition to cameras, binoculars and other consumer level electronics Olympus is also well known for their line of high-end medical equipment like microscopes. Recently though the company found themselves losing market share to cheaper competitors and in an attempt to reconnect with their high end users they created a unique survey that was actually printed on a specimen slide and could only be read with an actual microscope.

The questionnaire slides were sent to a select handful of clients in a special package that mimicked how a real specimen slide would be sent through the mail. While I doubt they received many completed surveys back the company’s website did see a 24% surge in traffic over the period when the slides were sent out.

The slides are also currently under a review process to be included in the Guinness Book Of World Records as the world’s smallest questionnaire. I can’t imagine there’d be a lot of competition in that field.

[ Olympus World’s Smallest Ad @ 2WENTY 4OUR ]