There’s no escaping them, because they’re present at every cinema. You know who I’m talking about: the noisy, obnoxious bunch who’ll whisper and talk and take phone calls all throughout the movie. It’s a huge stinker on the whole movie-watching experience, and many cinemas agree–including the Prince Charles Cinema over at London.
In fact, they find rude moviegoers so annoying that they decided to go all out and hire movie ninjas to shush these people up. You read that right, folks: ninjas. Well, not real, authentic ninjas per se, but they’re certainly dressed the part. They’re probably just ushers dressed in black, skintight bodysuits that lets them move across the theater stealthily. You probably won’t even notice them if you’re not one of the offending parties like moviegoer Abdul Stagg, who recounted his experience:
I normally hate noisy people in cinemas, but I got a call from my friend just as the movie started and thought I could get away with taking it. The last thing I expected was two completely blacked-out people suddenly appearing by our seats and give me and my mates a warning to shut up. It was actually pretty terrifying at first, but then I realised it was a bit of a laugh and a great way to make it clear what I was doing was having an impact on those around me. It certainly made me hang up and shut up for the rest of the film.
The whole thing was actually the idea of Morphsuits co-founder Gregor Lawson, who admitted that rude moviegoers always got on his nerves. Morphsuits manufactures full-body ‘zentai’ suits, which are the ones the movie ninjas donned when they make their rounds. Lawson says:
I’m a big fan of going to the cinema, but there’s an unspoken code of conduct when you’re watching a movie that some people just don’t understand. Then when some fans were discussing being ninjas in their Morphsuits on our Facebook page I had a eureka moment. I thought I’d find a cinema and see if we could bring a light hearted taskforce to the aid of movie fans.
VIA [ Slash Film ]
They’re actually regular cinema goers that volunteer, they get to see the movie for nothing while on guard, it’s a genius idea. Nothing like a little aversion therapy to change behaviour 😉