Juice Boxes (Images courtesy Toxel.com)
By Andrew Liszewski

Now that I think of it, I haven’t had a juice box in years, but if I were to find one on a store shelf that was packaged like these, how could I pass it up? Created by Japanese industrial designer Naoto Fukasawa, the juice box’s packaging is supposed to be more appealing to the eye by imitating the actual fruit they contain. As Naoto puts it; “I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.” If anything, the novelty factor is through the roof, and on a side note, is there anything more refreshing than a box of banana juice? I don’t think so.

[ Toxel.com – Fruit Juice Packaging by Naoto Fukasawa ] VIA [ Cribcandy ]

12 COMMENTS

  1. Those things are awesome! even if they dot taste great I would get one simply for the design. Speaking of great design I saw this cool new i360 clothing company- they make some cool looking headbands with built in headphones for your ipod. No more annoying wires while you work out, snowboard, etc. Check them out: http://www.ithreesixty.com

  2. “imitated the colour and texture of the fruit skin”

    I imagine they don't imitate real fruit skin's biodegradability…

    Plus, this type of packaging won't be cheap. Guess who's gonna be paying for it?

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