Planters Nutmobile (Images courtesy Planters)

Get Off The Road Wienermobile! The Highways Belong To Mr. Peanut Again

Planters Nutmobile (Images courtesy Planters)
By Andrew Liszewski

It’s not the first Nutmobile that Planters, and presumably their CEO Mr. Peanut, have commissioned, but the company’s latest promotional tool will certainly be one of the greenest and gaudiest creations rolling about the country this year. Built on a 2011 Isuzu NPR box truck, with the box bit swapped for a giant fiberglass peanut reinforced with a steel frame, the new Nutmobile can hold up to 3 passengers plus Mr. Peanut himself should he need to make a public appearance. (I hear he’s actually a bit of a recluse though, and is rumored to have a cannibalistic addiction to peanuts.)

And while it doesn’t appear to be in competition with the Volt or anything, the new Nutmobile is a shining example of promotional eco-friendliness. The engine runs on a mix of biodiesel and regular diesel, the windshield is made from 100% recycled glass, the interior features wood flooring reclaimed from an 1840’s barn and the vehicle’s batteries are charged with a combination of solar panels and a wind turbine built into the roof of the cab. And I’m just going to assume/hope that like Powell Motor’s disastrous ‘The Homer’ the new Nutmobile is also equipped with rack and peanut steering.

[ The New York Times – A Green Makeover for Planters Nutmobile ] VIA [ Autoblog ]

2 thoughts on “Get Off The Road Wienermobile! The Highways Belong To Mr. Peanut Again”

  1. I look at this and can only imagine how many parents with children they imagine have a peanut allergy will freak out and run away.

    And no, the parents whose kids have REAL peanut allergies won't be so silly.

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