By Andrew Liszewski
Sometime’s the simplest of demonstrations can be the easiest way for a booth to extol the virtues of their product. And while we already know that SSDs have many advantages over traditional hard drives, Crucial wanted to drive home the fact that their solid state drives were particularly well suited for even the most bumpiest of computing conditions. So they created the ‘Shake-O-Matic’ torture test, pictured on the left, that uses an industrial looking sawzall to shake the crap out of an SSD while it was actually being used by a nearby laptop to play a movie.
The line graph on the LCD display in the background is showing a measurement of around 220G’s, but during the demo I saw that peak to upwards of 430G’s without affecting the video playback on the laptop whatsoever. And while you can’t quite make it out on the picture, the ‘Shake-O-Matic’ also had a large dial on the front with settings that included wake, flake, shake, bake, quake, break and ache. But they never turned it past ‘wake’, since the device was deafening even at that lowest setting.
We've been doing a similar 'durability' marketing angle for our touch screen technology called Vissumo. You can check out some of our beat-the-heck-out-of-the-product videos on YouTube (http://www.youtube.com/watch?v=SBc5QBjDHMA). We even shoot our touch screen with a gun. Great booth demo by Crucial.
We've been doing a similar 'durability' marketing angle for our touch screen technology called Vissumo. You can check out some of our beat-the-heck-out-of-the-product videos on YouTube (http://www.youtube.com/watch?v=SBc5QBjDHMA). We even shoot our touch screen with a gun. Great booth demo by Crucial.
We've been doing a similar 'durability' marketing angle for our touch screen technology called Vissumo. You can check out some of our beat-the-heck-out-of-the-product videos on YouTube (http://www.youtube.com/watch?v=SBc5QBjDHMA). We even shoot our touch screen with a gun. Great booth demo by Crucial.