Aprica For Ferrari Baby Product

Baby Ferrari seatBy Michelle Cheung

This is not the first time a big brand has licensed their brand logo to other companies’ products. This time, it’s Ferrari for Aprica’s baby products. The company collaborated with Pininfarina (which designs Ferrari); Aprica has come up with several products for babies, including strollers and baby car seats. It provides more, er, motivation for car loving dads to be more proactive in their rearing. The Ferrari baby car seat is priced around $1052 (but I have seen it online for around $ 400).

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Story via Nikkei Design.

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