American Express Butterfly Card

American Express Butterfly Card (Images courtesy American Express)
By Andrew Liszewski

The AMEX Butterfly card is supposed to make it easier to carry and use your AMEX Gold Card but personally I don’t see it. The main ‘innovation’ here is that the card itself can fold in half and fit into a metallic keychain-sized case. You can even leave the magnetic stripe side of the card sticking out so that it can be easily swiped without having to completely remove the card from the case.

The card is available to any American Express Gold Card members for no additional fees and while it will come with a different number than your standard AMEX Gold Card, any charges made with the Butterfly will be linked to your primary card’s account. (And will appear in a seperate section on your bill.)

I’ve never really had much difficuly in fitting a single credit card into any of my pockets but I guess if whipping out the Gold card doesn’t attract as much attention as you’d like this might be a way to turn heads.

[AMEX Butterfly Card] VIA [Cool Hunting]

4 thoughts on “American Express Butterfly Card”

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  2. As it turns out, you can’t order the AMEX Butterfly directly online or by phone, as it is by “invitation only,” I was told today (06.23.06). And no, despite my long and good standing with them, they didn’t invite me on the spot even after my phone inquiry.

  3. What a complete waste of money Amex has expended on this worthless thing. I was invited and it required I phone Amex as opposed to the “online” registration. The “case” is more annoying that Dick Cheney. I’ve had the butterfly for about four months and have yet to use it…and don’t plan to use it. Worthless. I’ve been a cardholder since 1979 and have seem some stupid campaigns and this is the MOST stupid.

  4. I have to say that the Butterfly Card proved more useful than I thought it would be. While it made my keychain bigger, it sure helped thin my too-thick wallet. Sadly, I appear to be in the minority. I just received a letter from AmEx stating the Butterfly Card program would be cancelled on 31 March. Bye-bye, Butterfly!

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