By David Ponce
The word on the street (meaning Peter Kafka from AllThingsD) is that Apple has been going around TV networks over the last few weeks pitching a $30/month subscription service that would make it possible to watch TV through iTunes. It’s not clear exactly how this would work. For instance, we don’t know whether this would make live programs available live or as a later download, nor whether you’d have access to the same kind of programming that you get currently from cable companies. This of course would depend on how many networks jump on board, a selling task left up to iTunes boss Eddy Cue. Rumor has it
“that if anyone jumps first, it will be Disney (DIS), since CEO Bob Iger has shown a willingness to experiment with Apple and iTunes in the past: In 2005, Disney was the first player to sell its programming on iTunes, via a-la-carte downloads. And Apple CEO Steve Jobs is Disney’s largest single shareholder, a result of Disney’s 2006 acquisition of Jobs’s Pixar animation studio. Apple didn’t respond to requests for comment.”
Whatever happens, Apple’s in a hurry as they’d like to launch this early 2010.
The question is, would you pay $30 for a service like this? Would you ditch your cable company? Everything is moving to the web as it is, so this seems like a natural and perhaps inevitable evolution for broadcast… but is it too ambitious, too soon?