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Tag Archives: Walkman

Sony Sells Its Walkman Inside A Water Bottle


The Sony Walkman NWZ-W270 has been on the market for a while now, but this particular marketing strategy is brand new. Auckland, New Zealand based ad agency DraftFCB was asked by the Japanese giant to help it market the device in the country. To do so, they came up with Bottled Walkman, which simply puts the Walkman in an actual bottle of water and inside a vending machine. They’re selling it at gyms and swimming pools, places where the target demographic is likely to hang out. The visual impact of seeing the Walkman in water sort of drives the point home, though we’re left wondering if anyone is going to actually drink that water after they buy it.

VIA [ Engadget ]

Sony Discontinues The Walkman Cassette Player

By Chris Scott Barr

Since I write for a tech news site, I usually try to keep my finger on the pulse of technology news. Naturally, things do slip by me. Case in point: Apparently Sony has continued to produce the Walkman for the last 30 years. Yes, I do mean the actual Walkman, as in the portable cassette tape player. It seems there has still been a demand for them even after all of these years.

The company has continued to produce and sell the devices in Japan, racking up 200 million unit sales over the years. So why is this making headlines now? Well it seems that the company has finally decided to shut down production of the Walkman cassette player line. I guess someone told them about those newfangled MP3 players that are all the rage these days. (Yes, I did just use the phrase “all the rage.”)

Back in July the company produced the final batch of the Walkman cassette players. They are currently being sold throughout Japan, and when they’re gone, they’re gone.

[ Sony ] VIA [ Dvice ]

Sony Adds Walkman X-Series to Line


By Shane McGlaun

I still think of those giant yellow cassette players from the 1980’s when I hear the Walkman name. It also reminds me of those huge headphones with the built-in FM radio sporting the giant antenna that I used to see people wearing when they ran. I’m surprised most joggers didn’t end up with neck injuries from the massive things.

Sony has added a new product to the Walkman line that is slick and sounds a lot like the iPod touch. The new gadget is the Walkman X-series and it is available in 16GB for $299 and 32GB for $399. Other than the amount of storage, the two models are the same. Both sport a 3-inch OLED screen for video in WMV or MPEG-4 formats.

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Sony Ericsson Announces W890i Walkman Music Phone

Sony Walkman W890i Phone (Image via Sony Ericsson) By Shane McGlaun

Sony Ericsson announced a new portable music phone under the Walkman name Sony made famous in the 80’s with yellow cassette players. The W890i is a music phone Sony says is a thin as a CD case. The phone comes with 26MB of memory onboard and supports Memory Stick Micro (M2) sticks for storage expansion.

The phone can work on EDGE, GSM 850/900/1800/1900 MHz, HSDPA and UMTS 2100 MHz networks. Two color choices will be offered including mocha brown and sparkling silver. The phone measures in at a mere 4.1-inches x 1.8-inches x 0.4 inches in size and weighs only 2.8 ounces. Sony also features TrackID on the phone that allows you to identify songs you like when you don’t know the group or artist.

VIA [ Sony Ericsson ]