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Tag Archives: sound

Soon You Won’t Be Able To Rest Your Head On A Train Window, Lest They Pipe Some Ads Into Your Skull

talking-window-ad-640x385

If you live in Germany and are fond of travelling by train, you might want to reconsider resting your head on a window… unless you enjoy listening to commercials, that is. A collaboration between SkyGo and BBDO Dusseldorf (a mobile streaming service and an advertising agency), the new campaign involves using a special transmitter that vibrates the window at just the right frequencies so that sound is transmitted through your cranial bones, directly into your ears. No one on the train, except those resting their heads on the window (in the hopes of some rest, no doubt…) will hear them.

BBDO and Sky Go plan to roll out the talking windows all over Germany. They are intended to transmit music and weather, as well as ads, BBDO rep Susanne Keyzers told The Huffington Post. She went on to say that the talking windows had a test run in Munich and North Rhine-Westphalia. “Passengers got surprised and enjoyed this new form of advertising,” she wrote in an email.

We’re not entirely sure that joyful sentiment will be shared by all, but we’re glad it’s happening in the old continent… for now at least.

VIA [ The Huffington Post ]

Amplifear iPad Attachment Amplifies Simply, Effectively

By David Ponce

We’ve said it before and we’ll keep hammering the point in: it’s the simpler things that we value most. The Amplifear is an elegant solution for amplifying the sound coming out of your iPad. Sure, it looks like a Mickey Mouse ear, but the ABS plastic device is reported to do a really great job at boosting those high frequencies, giving you a crisper and generally louder sound. You just clip it on or off, no installation required.

Best of all, it’s cheap: $15, currently on Kickstarter, as a fully funded project.

[ Project Page ] VIA [ BonjourLife ]

Soundlazer Focuses Sound, Much Like A Laser Focuses Light

By David Ponce

Parametric speakers are speakers that are very good at focusing sound, so that its beam is narrow and can be aimed at a particular target. The technology has been around for quite a while, but not until recently has any effort been made to construct them out of modern electronic components. The Soundlazer is, well, just that. It’s a small set made up of 39 piezo ultrasonic transducers, an Analog Devices ADAU1701 Digital Signal Processor and lots of other surface mount parts. And it does just one thing: focus a beam of sound so that only your target can hear it and no one else.

What’s this good for? Let’s see: pranks! You just plug it into your music player and make them hear things only they can hear. You know that’s absolutely worth the $175 (without the red aluminum case) or $250 (with).

Right?

[ Product Page ]