By Andrew Liszewski
You’d think a commercial that featured a 1/10th scale RC model of the car they were trying to sell would be about 1/10th as exciting as seeing the real thing, but Nissan Canada’s new spot for the Sentra SE-R proves that theory very wrong. In fact I’d rather watch this highly-detailed RC model tear around a neighborhood, drifting through corners and blasting through piles of leaves, than the full-sized version racing down an empty highway. The use of a 1/10th scale camera car and an RC helicopter for aerial shots is also a nice touch.
The ad was created for Nissan Canada by TBWA\Toronto who were kind enough to film a behind-the-scenes look at how the commercial was made, which you’ll find for your viewing pleasure after the jump.