By David Ponce
Some of you may remember that Philips brought us to Amsterdam last year to witness the production of a musical piece titled “I’m No Prototype”. It was part of their Obsessed With Sound campaign and was meant to highlight the company’s commitment to excellence in audio products. As part of the campaign, they were also sponsoring a musical talent discovery competition. This effort led to the submission of over 1,400 entries and the selection of a winner. They got the chance to have their winning piece mastered by U2′s producer, Steve Lillywhite and the Metropole Orchestra from Amsterdam. The result is the video above, and the winning band is a group from Brazil called Inky. The piece is called “No One’s Town” and we happen to think it’s pretty darn awesome.
We’re doing a follow up on this not just to help spread the word on the company’s efforts, but also to make a short statement about the way music is being discovered these days. It’s a slow shift away from the traditional record label orchestrated path that artists have taken over the decades. With shows like American Idol, YouTube and now multinational-sponsored competitions, artists can be discovered in more ways than ever before. It doesn’t necessarily mean that being selected as a winner will sad to commercial success, as we don’t know if there’s a distribution arrangement in place for Inky. Still, exposure is something, and we applaud Philips’ efforts in this area.
Hit the jump to read an interview with Inky.