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Tag Archives: NFC

NFC-Enabled Subway Straps Deliver Ads In Japan

By David Ponce

We’re not sure whether to love or hate this thing but it seems that since May 21st, train riders in Japan have the dubious privilege of being able to use their cellphones to access some advertising by simply placing it next to the handles they use to stay upright. Using Japan’s version of NFC, FeliCa, riders of the Tokyo Ginza and Marunouchi subway lines can easily access a URL for the system’s client, travel agency HIS. And in a bid to assuage privacy fears, no personal information is collected in the process; the data is transmitted in one direction, from the strap to the phone.

So, we dig that the Japanese are experimenting with NFC and novel ways of delivering data across short distances (especially given that QR codes don’t seem to be taking off), but we’re a little sad that it always seems to be related to an advertising campaign of some sort. There’s no word on whether this would ever come stateside.

VIA [UberGizmo ]

Nokia Play 360° Makes Connecting To A Wireless Speaker Easier With NFC

Nokia Play 360° (Image courtesy Nokia)
By Andrew Liszewski

Today Nokia announced a new smartphone, the N9, which quite frankly is probably not going to make much of a dent in the marketplace, as sleek and svelte as it looks. But they also announced a few new accessories for the phone, like the Nokia Play 360° wireless speaker, which is a bit more exciting. It’s yet another Bluetooth equipped speaker that lets you wirelessly stream music from your smartphone, but manages to stand out in a crowded market with a few notable features.

Unlike the way Microsoft uses it, ’360′ here refers to the speakers omnidirectional sound that is better suited to filling an entire room in all directions. And thanks to a built-in NFC (near field communication) chip all you have to do is tap an NFC-equipped phone with it to automatically initiate Bluetooth pairing. If you’ve got a second Nokia Play 360° on hand, the two will even work together to play stereo sound. Like all wireless speakers there’s a 3.5mm line-in port for connecting any audio source, but unlike most it has an impressive 20 hours of battery life. And it’s expected to ship sometime in the 3rd quarter for ~$214 (€149).

[ PR - Nokia - Nokia steps it up a gear, with new accessories ] VIA [ designboom ]