If you’re thinking that this doesn’t look like your typical poster, then you’re spot on, because it isn’t. Beck’s playable poster is different in the sense that plays music when you touch it. It may look like a mere image of a speaker, but touch a couple of knobs and buttons and tunes from selected bands will begin to play.
The posters were commissioned by Beck’s to promote New Zealand’s local musicians, and this is truly an innovative way of doing that. Beck’s playable posters use conductive ink, with parts of the surface linked to an embedded flat panel speaker at the back, which in effect, makes the poster a speaker in itself.