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Tag Archives: marketing

KFC Makes Nail Polish That Tastes Like Chicken


Their slogan is “Finger Lickin’ Good”, so it sort of makes sense, doesn’t it? See, as part of a promotional effort in Hong Kong, the local KFC office has apparently created nail polish that looks just like regular nail color, but happens to taste of delicious fried chicken. That way, well, you can spend your days looking entirely normal with your fingers in your mouth. They come in two flavours: Hot & Spicy, and Original Recipe. They were conceived and developed by McCormick, the spice company behind KFC’s secret spice and herb mix, and are allegedly completely safe to consume. The polishes are not being mass produced yet; the company is showing early prototypes off in promotional pics and asking fans to vote on which flavour they’d actually like to see being made. Whether it does ever make it into the wild, let alone stateside, is anyone’s guess.


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Marketing: McDonald’s French Fry Gloves


You’re looking at what Moroch, a Dallas-based advertising agency, cooked up for McDonald’s in October of last year. We… don’t know what the campaign was, when or where they were used, but these gloves are a brilliant idea if you ask us. Granted they may end up making you want to bite your fingers off, but that’s a risk we’d totally be willing to take.

No you can’t buy them, at least not yet, and we suspect you might get a lawyerly letter if you tried to market these yourself without permission. But… that wouldn’t stop grandma from making you a personal pair, now, would it? Not that we’re encouraging trademark infringement, but once an idea is set free, it’s hard to put it back in the box.

[ AdsOfTheWorld ] VIA [ Foodiggity ]

Samsung: Take A Self-Portrait, Not A Selfie


With a little bit of imagination and creativity, advertising agencies can often take a dull message (“Hey! New point-and-shoot camera!”) and come up with an angle that makes the product stand out. Take the above Van Gogh self-portrait… It’s an ad by the agency Leo Burnett Switzerland for Samsung’s new “NX mini [camera] with a 3-inch flip-up display and interchangeable wide-aperture lens”, and features three iconic self-portraits, re-imagined as if they’d been made by taking a selfie. It thus tries to elevate the banal act of taking a selfie into something more grandiose, implying that this camera will somehow make them more special. Yeah… nice try. A selfie is a selfie and the ad won’t make us want to buy a dedicated point-and-shoot that doesn’t do much more than what our phones can do. But… it’s still a nice try. Gotta give credit where it’s due. So hit the jump for two more of these ads.

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Infographic: 40 Brand Logos With Hidden Messages

We often take logos for granted, forgetting the endless hours that went into their creation. You may think of them as just some image a marketing company created, but in fact many of the most successful logos have “hidden imagery” meant to reinforce their brand’s product or main message. This works on an almost subconscious, subliminal level, and once you see them you’ll understand the genius that went into their creation. Below is a cool infographic outlining 40 of the top brands that use hidden imagery in their logos.


VIA [ GeeksAreSexy ]

Awesome Ads: Tap Your Beer Bottle, Unlock a Movie

Movie Unlocker

There’s nothing left to do with the bottle once all the beer is gone…or is there? Russian design studio Heads and Hands came up with a fun and unusual way to reward those who drink Grolsch beer by incorporating a movie unlocker right onto the bottle. After taking the final swig, beer drinkers can tap the empty bottle onto their phone, tablet, or laptop and enjoy a movie on the house (or is it, on the beer?)

The whole thing is possible thanks to iBeacon bluetooth technology and the Movie Unlocker app. A beacon is actually hidden under the Grolsch beer cap, which sends out a bluetooth signal to the device that in turn connects to the server to unlock the movie.

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Sony Sells Its Walkman Inside A Water Bottle


The Sony Walkman NWZ-W270 has been on the market for a while now, but this particular marketing strategy is brand new. Auckland, New Zealand based ad agency DraftFCB was asked by the Japanese giant to help it market the device in the country. To do so, they came up with Bottled Walkman, which simply puts the Walkman in an actual bottle of water and inside a vending machine. They’re selling it at gyms and swimming pools, places where the target demographic is likely to hang out. The visual impact of seeing the Walkman in water sort of drives the point home, though we’re left wondering if anyone is going to actually drink that water after they buy it.

VIA [ Engadget ]

There’s A Chewbacca Angry Bird Plushie? Of Course There Is


One of the more successful editions of Angry Birds is the Star Wars flavour. Not only is the artwork tastefully rendered, the gameplay features novel physics which makes for a cool improvement over its Earth-based variants. So it should come as no surprise that there’s a healthy amount of Star Wars Angry Birds-themed merchandise. Our favorite? The above Chewbacca Bird.

It’s 4.8 x 4.8 x 4.5 inche and weighs 4.8 ounces. It costs all of $10, and would make a cool present for a Star Wars or an Angry Birds fan. Not an awesome present, mind you, because hey, it’s still just a plushie. But if it’s a kid? What do kids know? Kids will love it.

[ Product Page ] VIA [ NoPuedoCreer ]

Would You Like Some Eau De Pizza?

Nothing reinvigorates your love for your significant other than getting a good whiff of their fragrance, but only when that smell is something as delicious as the above Pizza Hut Perfume. Yeah, that’s right, Pizza Hut Canada is releasing a very limited run of a fragrance that smells like “a box of Pizza Hut pizza being opened.” Created to celebrate reaching 100,000 fans on Facebook, the idea for the product came as a result of feedback from one of the posts on the social networking site. Seizing on the enthusiasm, the company’s marketing team proposed the perfume, and the execs went for it. 110 bottles were made, and then given to some of the very first fans that expressed their interest for it on the social networking site. So yeah, this means it’s not for sale, although we wouldn’t be surprised to see it pop up on eBay at some point in the future.

VIA [ LaughingSquid ]

You Too Can Smell Like James Bond… Whatever That Means

You know they’re making another James Bond movie, right? We thought we’d heard rumours that the franchise was dead a while back, but we’re happy to see it’s not. The Skyfall trailer, by the way, looks awesome. Now, we’re fans, but not fan enough to desire something like the above. There are those, however, who will. It’s the official James Bond Fragrance, and it’s of course being launched to coincide with Skyfall’s release in a couple of months. We have no idea what it’s supposed to smell like, but we suspect it’ll have a liberal dose of… You know what? We were going to insert a bunch of 007 related smells, like gun powder and sex and stuff. But we won’t. We won’t.

No word on price, but it’ll be available everywhere “soon.”

[ Product Page ] VIA [ Uncrate ]