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Tag Archives: marketing

Infographic: 40 Brand Logos With Hidden Messages

We often take logos for granted, forgetting the endless hours that went into their creation. You may think of them as just some image a marketing company created, but in fact many of the most successful logos have “hidden imagery” meant to reinforce their brand’s product or main message. This works on an almost subconscious, subliminal level, and once you see them you’ll understand the genius that went into their creation. Below is a cool infographic outlining 40 of the top brands that use hidden imagery in their logos.

40logos

VIA [ GeeksAreSexy ]

Awesome Ads: Tap Your Beer Bottle, Unlock a Movie

Movie Unlocker

There’s nothing left to do with the bottle once all the beer is gone…or is there? Russian design studio Heads and Hands came up with a fun and unusual way to reward those who drink Grolsch beer by incorporating a movie unlocker right onto the bottle. After taking the final swig, beer drinkers can tap the empty bottle onto their phone, tablet, or laptop and enjoy a movie on the house (or is it, on the beer?)

The whole thing is possible thanks to iBeacon bluetooth technology and the Movie Unlocker app. A beacon is actually hidden under the Grolsch beer cap, which sends out a bluetooth signal to the device that in turn connects to the server to unlock the movie.

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Sony Sells Its Walkman Inside A Water Bottle

SonyWalkman

The Sony Walkman NWZ-W270 has been on the market for a while now, but this particular marketing strategy is brand new. Auckland, New Zealand based ad agency DraftFCB was asked by the Japanese giant to help it market the device in the country. To do so, they came up with Bottled Walkman, which simply puts the Walkman in an actual bottle of water and inside a vending machine. They’re selling it at gyms and swimming pools, places where the target demographic is likely to hang out. The visual impact of seeing the Walkman in water sort of drives the point home, though we’re left wondering if anyone is going to actually drink that water after they buy it.

VIA [ Engadget ]

There’s A Chewbacca Angry Bird Plushie? Of Course There Is

chewbacca-angry-bird

One of the more successful editions of Angry Birds is the Star Wars flavour. Not only is the artwork tastefully rendered, the gameplay features novel physics which makes for a cool improvement over its Earth-based variants. So it should come as no surprise that there’s a healthy amount of Star Wars Angry Birds-themed merchandise. Our favorite? The above Chewbacca Bird.

It’s 4.8 x 4.8 x 4.5 inche and weighs 4.8 ounces. It costs all of $10, and would make a cool present for a Star Wars or an Angry Birds fan. Not an awesome present, mind you, because hey, it’s still just a plushie. But if it’s a kid? What do kids know? Kids will love it.

[ Product Page ] VIA [ NoPuedoCreer ]

Would You Like Some Eau De Pizza?

Nothing reinvigorates your love for your significant other than getting a good whiff of their fragrance, but only when that smell is something as delicious as the above Pizza Hut Perfume. Yeah, that’s right, Pizza Hut Canada is releasing a very limited run of a fragrance that smells like “a box of Pizza Hut pizza being opened.” Created to celebrate reaching 100,000 fans on Facebook, the idea for the product came as a result of feedback from one of the posts on the social networking site. Seizing on the enthusiasm, the company’s marketing team proposed the perfume, and the execs went for it. 110 bottles were made, and then given to some of the very first fans that expressed their interest for it on the social networking site. So yeah, this means it’s not for sale, although we wouldn’t be surprised to see it pop up on eBay at some point in the future.

VIA [ LaughingSquid ]

You Too Can Smell Like James Bond… Whatever That Means

You know they’re making another James Bond movie, right? We thought we’d heard rumours that the franchise was dead a while back, but we’re happy to see it’s not. The Skyfall trailer, by the way, looks awesome. Now, we’re fans, but not fan enough to desire something like the above. There are those, however, who will. It’s the official James Bond Fragrance, and it’s of course being launched to coincide with Skyfall’s release in a couple of months. We have no idea what it’s supposed to smell like, but we suspect it’ll have a liberal dose of… You know what? We were going to insert a bunch of 007 related smells, like gun powder and sex and stuff. But we won’t. We won’t.

No word on price, but it’ll be available everywhere “soon.”

[ Product Page ] VIA [ Uncrate ]

Rugbeer Vending Machine Won’t Dispense Beer Unless You Tackle It

By David Ponce

In a creative marketing gimmick of the same caliber as the Norte Photoblocker or the children hating vending machine, we’ve got news of a vending machine that won’t dispense its wares unless heavily tackled by its would-be patrons. It seems in Salta province in Argentina, rugby is very popular. So is the beer, Cerveza Salta. So to marry the two, the advertising agency created the Rugbeer vending machine. It’s got a “pussy meter” on its side, which measures the force with which you hit it and in the select bars where it was tested, beer sales went up 25%. We think it’s genius because there aren’t many things that will drive beer sales more than a few drunk idiots slamming into stuff.

We don’t suppose this will roll out to anywhere else in the world from there, but like previous such campaigns, we think advertisers worldwide should take note.

[ Cerveza Salta ] VIA [ NewLaunches ]

Beer Glass Reveals QR Code When Filled With Guinness Only

By David Ponce

We’ve seen our fair share of creative marketing campaigns. There was the photoblocker beer cooler that encouraged cheating. There was also the iPhone “Xray” application that could undress models in magazines. And now there’s this here glass of beer that serves as a marketing prop for Guinness beer. If you fill it up with water or pale beer, it’s impossible to scan the code. But fill it with the Irish murky brew and its blackness gives the right background to make the code visible. Upon scanning with your smartphone

“it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content.”

We’re not so sure we’d be that excited about the “exclusive Guinness content”, but hey, it’s smart marketing and look at that, it got us talking about the brand. There’s no word on where and when the glasses will become available.

Hit the jump for one more picture and links.

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Do You “Like” Porsche On Facebook? Your Face Might Be On This Special Edition Cayman S

By David Ponce

So, this is marketing done right. To celebrate their reaching 2 million Likes on Facebook, Porsche decided to make a special Cayman S with an intricate mosaic made up of the profile pictures of each one of those fans. That alone is pretty cool, but it’s what they’re doing with this car that’s smart. Aside from putting it on display at the Porsche Museum in Stuttgart until January 27th 2012, they’ve made a special section on their website just for it. There, you can view the car from several angles, zoom in, and pan around until you spot yourself. It’s a game of Where’s Waldo with a sea of 2 million faces. You can bet a bunch of people are going to spend a truckload of hours poring over every inch of that car. Granted, these people are already fans of the brand, but it’s a safe bet that many of them will go and say to their friends “Hey, check this out, this is me on a Cayman S!”

[ Porsche’s 2M Fans ] VIA [ UberGizmo ]