The iPhone brought us “Pinch-to-zoom”, but the EggMap is hoping to get us acquainted with “Squeeze-to-zoom” instead. It’s a conceptual creation by Denes Sator, a product/industrial/graphic designer based out of Budapest, Hungary. And it consists of a flexible air-filled ball with a detailed map printed on it. In its normal state, you will have trouble distinguishing details, but if you squeeze it, a portion will be enlarged and the details will then become visible. It’s a cool concept, plus it can double as a stress ball, which your fancy iPhone certainly will have trouble doing. Sadly, you can’t actually get your hands on it yet, but it looks like Denes is making some efforts to bring it to market. You can sign up on his Facebook page to get updates on the EggMap.