The Beauty and Cosmetics Industry is going through a serious transformation and Shiseido is amongst the leading companies driving this change to make you look better. Shiseido has just launched a Digital Cosmetic Mirror which allows you to test your make-up without even having to pick up a Mascara brush. The in-built camera in Digital Cosmetic Mirror scans your face and gives you tailored recommendations. Choose your make-up options from the list of recommendations and see the results they’ll have on the screen.

Virtual Make up is easy and more importantly, it’s quick!

[ Shiseido ] VIA [ Ubergizmo ]

By David Ponce

High definition televisions are great. What’s not so great is the jolly bunch of celebrities who hurriedly started caking on makeup once they realized the new technology allowed their so-called fans to notice their skin imperfections. Here’s a newsflash Joan Rivers: we can see caked up makeup too! You understand of course that whenever there’s a need, a company will pop up to fill it. In this case a company called Cargo has started selling a line of makeup products called “Blu-Ray High Definition Makeup” that allegedly makes someone look “radiant and flawless” (read, not so damn old or pimply) while still looking natural. The products are made from “special pigments and high-tech ingredients”, which doesn’t tell us a whole lot or inspire much confidence. Then again, half of the products on the shelves nowadays find buyers on the strength of the marketing efforts alone. For what it’s worth, prices here seem just about in line with regular makeup products (or so a female friend tells me).

[ Product Page ] VIA [BoingBoing Gadgets ]