You know how expensive branded Apple Lightning cables are, right? It’s like $25 for a 3ft. one. So now that you’re looking at the 10ft MFi-Certified iOS Lightning Cable for $19, maybe you’re realizing it’s quite a deal. Not only is this cable cheaper than a standard Apple one, it’s over three times longer. This means you can comfortably sit on your sofa, playing Candy Crush, while your near-dead phone is charging. And that, my friends, is really all there is to this deal.