It seems KFC will be offering Seattle’s Best Coffee branded brew in a special drinking vessel soon: edible cups. That’s right, after you’re done sipping on your cup o’ Joe, you can just eat the container it came in. KFC did this by partnering up with
food scientists at The Robin Collective to create the ice cream cone-inspired vessel, dubbed “Scoff-ee Cup”, which is made from a biscuit wrapped in sugar paper and lined with a layer of white chocolate. Over time, the cup will soften to the point where it melts in your mouth.
The cups will also be enhanced with questionable “mood improving aromas”, such as “coconut sun cream”, “freshly cut grass” and “wild flowers” which are intended to “evoke the positive memories we associate with warm weather, sunshine and summer holidays.”
We don’t know for how long the cups are able to keep the liquid in without leaking, but for those of you who like to sip on cold coffee throughout the day (like me), this might be a risky proposition.
The cups are being introduced to mark the launch of KFC’s Seattle’s Best Coffee across its UK branches. They aren’t ready yet, so don’t go running to your local branch just yet; the hope is that they will be by summer.