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Tag Archives: jeans

Scratch-and-Sniff Jeans Will Have You Smelling Minty Fresh

Naked and Famous Jeans

If you’re too lazy to change your shirt every day, then Wool & Prince’s shirt might just be the thing you need. But if jeans are the problem, then you might want to check out Naked & Famous’s line of scratch-and-sniff jeans. Each pair has layers of micro-capsules on the surface that can be scratched to reveal the scent within.

Their latest pair boasts of a minty-fresh scent to throw people off when it comes to your jeans-changing habits. Designer Brandon Svarc explains: “We designed ‘scratch-and-sniff’ jeans because we love fun and unique things. If I can make my customers smile, then I’m doing my job correctly. We love innovations and will continue to make unique and crazy fabrics of all kinds.”

And unique they are. This isn’t the first time Naked & Famous forayed into the unusual side of fashion, as they’ve debuted glow-in-the-dark jeans and pants that change hues with changes in temperature.

The mint-scented jeans are priced at $158. 

[ Product Page ] VIA [ C|NET ]


Wrangler Debuts Moisturizing Jeans

The only thing better than getting yourself a new pair of jeans is getting one that’s been infused with “hydrating oils and butters such as apricot kernel oil, passion fruit oil, rosehip oil and shea butter.” Right? No? Heck, we don’t know anything about fashion, or whether women would ever be into such a thing, but there you have it. They’re called the Demin Spa Jeans. Lizzie Jagger (yes, Mick Jagger’s daughter) is the one modelling them in the picture, and has this to say about the experience:

“They definitely feel cooler than regular jeans,” said Lizzie Jagger in a film to promote the style. “After a day wearing them, my legs feel great – they come out feeling more silky than usual.”

They come in three variants: Aloe Vera (that soothes sensitive skin), Olive Extract (which helps keep skin toned and moisturized) and Smooth Legs (that reduces the texture of cellulite). After the oils and botanicals wear off (roughly two weeks after first wear), you can purchase a refresher spray. The pants are being launched on UK-based online retailer Asos, and will be available for £85 (or about $134) starting on January 28th. Asos does deliver to the US.

VIA [ Mashable ]