Pizza Hut is working with eye-tracking firm Tobii Technology (of Eye Asteroids fame) to develop a menu that scans your eye movements and is able to determine what toppings you’re most likely to want on your pizza, often before you’ve had a chance to formulate the conscious idea yourself. They arrange their 20 most common toppings in a grid on a tablet-style device and watch your eyes as you scan the images; within a 2.5 second timespan the device is able to pick out your favourites out of a potential 5,000 combinations. At the moment the system is claimed to have a 98% accuracy rate, but even so the order won’t go through without your final approval.
Although it’s not available at any of their restaurants at the moment, the company appears to be considering using the system one day and actually calling it ‘Subconscious Menu’.
“We wanted to try a few ideas on the traditional menu format,” Pizza Hut Head of Marketing Kathryn Austin told the Telegraph, “and we’re delighted to have developed the world’s first Subconscious Menu, a unique way to reinvent the dining experience.”
There’s no word on when this might appear on the market.
VIA [ DigitalTrends ]