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Tag Archives: E3

Looking Ahead to E3: What to Expect From Microsoft

With only a few short months left to go until June’s Electronic Entertainment Expo, new details about the conference are starting to emerge. Don’t worry. This article doesn’t need to come with a spoiler alert. There’s nothing significant about the recent leaks, but when you’ve been dealing in conjecture and hearsay like we have, every little bit counts. It’s nice to finally have some concrete facts to work with, even if they are sparse, and today we’re taking a closer look at what we can expect from the Microsoft booth.

Timing is everything
Microsoft announced its keynote press conference will be held at 2 pm PDT on Sunday, June 11th. For regular E3 attendees, you’ll know this is a switch up from the norm. Usually the big gaming companies host their special demonstrations on the Monday. This scheduling hasn’t always been kind to Microsoft. In the past, they’ve presented first thing in the morning, usually as a type of opener for Sony, which holds its press briefing in the afternoon. By claiming the Sunday for its own, Microsoft will gain more visibility for its game and hardware lineup, suggesting they’ve got a lot to show off this June.

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