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Tag Archives: Beer

Feeling Spontaneous?

Screen Shot 2013-07-15 at 3.29.44 PM

Have you ever just wanted to head out to the airport, and spontaneously buy a ticket to some relaxing destination with no prior planning? We sure have… Yet for most of us, our tickets are always booked in advance and our trips are planned quite efficiently. Looking to change all that (for some, at least), Heineken, in partnership with Wieden & Kennedy New York, has decided to challenge travellers at the airport to break through their comfort zone. Basically they set up boards, as seen above, in buzzing airport terminals like JFK and challenged travellers to take part in “departure roulette” where a simple hit of the button changes your destination to a random exotic location; obviously, you have no say in what it could be.

Lets say you are headed from JFK to LAX with family for a long planned trip, you get pressured at the airport and you press the button… BOOM (well not “boom”, since it’s an airport and the TSA doesn’t have a sense of humour): new destination, St-Tropez on your own! Last Tuesday someone actually played and ended up going to Cyprus instead of Vienna with their family. They also received a $2,000 bonus from Heineken to cover expenses and got a hotel for 2 nights.

So… what we understand from this is you have to be at the airport and already have a ticket to an initial destination, which in most cases you have taken time out to plan and organize, and if you are spontaneous enough you have the chance to drop all those plans, change everything and head off somewhere you have no say in. Personally I’d pass but I’d love to see more people try it out.

VIA [ Creativity Online ]

Ready to Party? Heineken Debuts World’s First Interactive Bottle

Flashlight Beer

Glow sticks are so yesterday, because we’re in the age of light-up beer bottles now. At least, that’s the approach Heineken is taking with the concept that ad agency Tribal DDB came up for them. Heineken’s Jeremy Brook, who heads the digital and media innovation at the brewery, dubs it the “world’s first interactive beer bottle.”

The bottle itself comes with a green plastic base that’s equipped with a wireless sensor and LED lights. Whenever someone takes a swig from the bottle, the entire thing sparkles. When there’s music playing, the light will blink in sync with the beat. Totally makes you want to dance or at least bob your head to the music, right?

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Offline Beer Glass Discourages People from Using Their Phones At the Pub

Beer Glass COncept

So this is a beer glass concept by creative agency Fischer and Friends, and their goal is to get you to stop using your smartphone when you’re down at the pub having drinks. It’s aptly called the “Offline Glass” and it looks just like your average beer glass, except for the groove cut out at its bottom. Turns out the little groove makes all the difference, because you can only stabilize the glass when you rest the groove on top of your smartphone.

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Wall-Mounted Magnetic Bottle Opener

wall-mounted-magnetic-bottle-opener

Apologies for the large GIF. But we think that the above animation pretty much does the entire job of describing the product, which we like because we can be lazy sometimes. In case it’s not working on your device, it’s a simple bottle opener with the added benefit of magnets to catch falling caps. That too is appealing for the lazy-minded, since you’ll have less tidying to do after your guests have left.

The DropCatch, as it’s called, comes in two sizes. The large one can catch up to 52 caps, while its smaller brother tops out at 15. Prices are $60 and $40, respectively, and involve making a pledge on everyone’s favorite crowdsourcing site, Kickstarter.

dropcatch-1

[ Product Page ] VIA [ Gizmodo ]

Drinks in Disguise: iFlask is a Flask That Looks Like an iPhone

iPhone Flask

Clearly, there are a lot of liquids you can pour into these iFlasks that shouldn’t be consumed while you’re at work or attending some show or event where those said drinks are prohibited. Those types of liquids aren’t the ones we’re encouraging you to fill these iFlasks with, obviously, because that’s just one classic example of a supposedly neat gizmo used in a totally wrong way.

It’s pretty clear what the iFlask is, based on its name alone. In case you haven’t figured it out, it’s a flask that’s shaped and designed to look like an iPhone. It can hold up to 5 ounces of your beverage of choice discreetly. In fact, most people wouldn’t be any wiser unless they happen to grab hold of your “phone” and notice something sloshing inside of it.

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Make Your Beer All Frothy With Ultrasonic Technology

sonic-hour

They sure like a good head of foam on their beer, over in Japan. At least you’d think so when you consider this is the second product for making extra foam that we’ve come across, the first one being this self-frothing mug we wrote about last June. The Sonic Hour by Takara Tomy is a simple plastic base upon which you place a flat glass of beer; press a buttons and it’ll shake the bubbles to the top. We’re not convinced that this is going to make better beer, rather thinking it’s likely to make flatter beer. But hey, at $40 you can try it yourselves and see if this makes an acceptable solution to an inferior pour.

[ Product Page ] VIA [ ThatNerdalicious ]

There’s Nothing Sly About Sly Fox’s Topless Beer Cans

Topless Beer Can

Isn’t it a pain to drink beer or soda from a can and chug it down quickly so you can get to your next sip? You could use a glass, but then that would take some of the fizz out of your drink. The solution? Cans with tops that come off completely so you can sip your drink from the can as if it were a glass.

Not many companies are doing this, but the Sly Fox Brewing Company is and we think it’s a great idea. Head brewer Brian O’Reilly explains that the modification “allows the full flavor and aroma of the beer to hit the drinker’s senses.” The special lid can only be found on the company’s Helles Golden Lager, which is available across their Pennsylvania, New York, and New Jersey distribution area.

VIA [ That’s Nerdalicious ]

Protect Your Booze: Boiled Leather and Chainmail Beer Koozie

Beer Armor Koozie

Somewhere out there is a psycho who’s waiting in the wings, waiting for the moment when you’ll leave your booze unguarded. Don’t give him or her a chance to stab your can of booze and cause death by leakage; keep your beer by your side and cover it up in this boiled leather and chainmail beer koozie at all times for maximum protection.

So that’s an extremely improbable scenario, but hey, it could happen. The koozie was put together by DougFungus, who believes that beer cans should be provided with ample security. It won’t prevent people from stealing your beer, though.

VIA [ Obvious Winner ]

Calling Chocoholics Anonymous: Now You Can Drink Chocolate Stout from this Chocolate Glass

Chocolate Beer and Glass

Beer and chocolate make for a surprisingly delicious combination. It might not sound very appealing, but don’t knock it until you’ve tried it. Because once you have, I swear, you’ll be coming back for more. Japanese brewery Sankt Gallen is well aware of this, since they’ve been producing chocolate flavored stout for a while now.

However, they’ve decided to take things a notch further by offering a set that includes a bottle of their best-selling chocolate stout and an edible chocolate glass. Beer and chocolate aficionados are supposed to pour the stout into the glass and enjoy the flavorful drink while taking a few bites of chocolate in between.

Rocket News 24 asserts that the glass could counteract the bitterness of the “ultra-dark beer’ which was brewed “with over twice the ingredients of your average dark beer including roasted ‘chocolate malt.'”

VIA [ Food Beast ]