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Tag Archives: Beer

The Last Barfighter Is An Arcade Machine That Pours You Beer

barfighter_610x343

Like an endangered animal, arcade machines are getting increasingly rare. But we think The Last Barfighter stands a pretty good chance of swimming against the current, and becoming a runaway hit. In bars at least. It’s an arcade machine that lets you play a quirky and rudimentary fighting game, like Street Fighter from 15 years ago. But when the game is over, the winner sees a pint of beer fill up his glass. It’s brilliant.

The machines were created by an ad agency, Durham-based McKinney, and were commissioned by Raleigh beer company Big Boss Brewery. So they’re currently there, serving suds to thirsty customers and being trotted out during special events. It’s a lot more fun to get served that way, and we wouldn’t be surprised if demand for them became such that other establishments would eventually buy some. But that hasn’t happened yet, so if you want to try them, you’re going to have to make your way to North Carolina.

[ Press Release ] VIA [ CNet News ]

Dogoholics Anonymous: Dawg Grog ‘Beer’ for Dogs is Here

Dog Beer

I once had a friend who gave her dog a shot of alcohol once. She posted it on Facebook and was pelted with angry comments about irresponsible pet ownership and animal cruelty. This is not the same situation. There is no need to post those kinds of comments here, even though we’re going to be talking about ‘beer’ that’s ‘brewed’ especially for man’s best friend.

It’s only fair that dogs get their own special treat, right? I mean, hamsters have their yogurt drops and cats have their catnap. It’s high time that dogs get something more than just milk biscuits or beef jerky treats.

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Booze-Infused Marshmallows Will Be Perfect for a Christmas Bonfire

Booze Marshmallows

If you live somewhere where the snow doesn’t fall, then here’s something you can do to stop the kids from clamoring for a white Christmas (because you can’t give that to them anyway, not unless you buy fake snow by the truckload): a holiday bonfire. There’s nothing like roasting marshmallows and drinking steaming cups of hot cocoa in the great outdoors, singing Christmas carols and handing out homemade eggnog to whoever wants a glass.

There are also extra treats for the adults who might otherwise prefer to stay indoors: fluffy booze-infused marshmallows that can get you toasted on the sly. Take extra care to keep them out of reach of children for obvious reasons (and also because nobody really wants to clean up vomit from the carpet on Christmas day.)

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Fill Up These Rx Shot Glasses With Your Own Prescription of Fun

Prescription Shot Glasses

People drink for many reasons. But if your reason is to drown your sorrows, then we suggest trying to cheer yourself up using other means, lest you end up addicted and nobody wants that. Drinking should be fun and it should be done when you’re feeling festive. You don’t need to get drunk, but with great company and loads of laughter, you can be sure that you’ll have yourself a good time.

Take things up a notch by downing your shots in these quirky Rx Shot Glasses. They look like bottles for pills that you’d need a prescription for, so nobody would expect (or understand) why everyone on your table is throwing them down like there’s no tomorrow.

A set of four shot glasses is priced at $19.99.

[ Product Page ] VIA [ 7gadgets ]

‘Never Mind the Anabolics’ is Booze on Steroids

Never Mind the Anabolics

I have a feeling that beer pumped with all sorts of stimulants probably isn’t legal, but that doesn’t make it any less amazing. BrewDog came up with this steroid-laced concoction as a form of protest against the London Olympics’ strict sponsorship rules that kept a lot of brands out.

Dubbed as ‘Never Mind the Anabolics’, the ingredients list for this limited-edition India pale ale includes ‘creatine, guarana, lycii berries, kola nut, Gingko, matcha tea, maca powder and steroids.’ The brew was specially formulated to ‘unmask the corporate beast of the world’s biggest sporting event and highlight the shallow nature of sponsorship.’

An inside source explains that only the first batch of beer actually contained steroids. The bottles that will be made available to the public won’t contain steroids, but they’ll still be pumped with other substances that Olympics athletes are banned from consuming.

Hit the jump to check out a video promo for this controversial brew.

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Beer Mug Makes Foam At The Press Of A Button

By David Ponce

It’s generally accepted that a good two-finger head of foam atop your beer is a good pour. Something about it bringing out the aroma. But it’s not easy getting that perfect pour every time; you have to tilt the glass at the right angle, and pour at a particular rate, and finally straighten the glass at the right time and finish pouring. It’s hard. But the Japanese have it all figured out. Screw all that stuff and just pour. The above mug has a spring loaded mechanism that generates a bunch of bubbles at the press of a button, even if you completely failed to make any head. From what we gather a hammer will tap against the bottom of the mug, releasing the foam. If the excited folk in the video below are to be believed, it’s quite the fun activity. At $22.50, we’re tempted to try one ourselves…

[ Product Page ] VIA [ DVice ]

Rugbeer Vending Machine Won’t Dispense Beer Unless You Tackle It

By David Ponce

In a creative marketing gimmick of the same caliber as the Norte Photoblocker or the children hating vending machine, we’ve got news of a vending machine that won’t dispense its wares unless heavily tackled by its would-be patrons. It seems in Salta province in Argentina, rugby is very popular. So is the beer, Cerveza Salta. So to marry the two, the advertising agency created the Rugbeer vending machine. It’s got a “pussy meter” on its side, which measures the force with which you hit it and in the select bars where it was tested, beer sales went up 25%. We think it’s genius because there aren’t many things that will drive beer sales more than a few drunk idiots slamming into stuff.

We don’t suppose this will roll out to anywhere else in the world from there, but like previous such campaigns, we think advertisers worldwide should take note.

[ Cerveza Salta ] VIA [ NewLaunches ]

Beer Glass Reveals QR Code When Filled With Guinness Only

By David Ponce

We’ve seen our fair share of creative marketing campaigns. There was the photoblocker beer cooler that encouraged cheating. There was also the iPhone “Xray” application that could undress models in magazines. And now there’s this here glass of beer that serves as a marketing prop for Guinness beer. If you fill it up with water or pale beer, it’s impossible to scan the code. But fill it with the Irish murky brew and its blackness gives the right background to make the code visible. Upon scanning with your smartphone

“it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content.”

We’re not so sure we’d be that excited about the “exclusive Guinness content”, but hey, it’s smart marketing and look at that, it got us talking about the brand. There’s no word on where and when the glasses will become available.

Hit the jump for one more picture and links.

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Brewsees Glasses Feature Beer Bottle Opener On Arm

By David Ponce

There are beach sandals with beer bottle openers in the soles. Which is great and stuff, but when you think about it… the soles are pretty dirty things. What if you just stepped into some dog poo? You gonna want to open that beer? That was the through process that led one Rob Ianelli to found Brewsees Eyewear and create the “12′oz’er”.

The 12′oz’er is your go to pair of sunglasses with a fashionable wrap around style, black finish and of course, polarized lenses to keep that man face of yours free from those harmful UV rays. Each pair arrives in a custom beer bottle coozie you can use to keep your shades safe and by all means, keep the beer cold. Each opener is formed from a solid piece of 6061 aluminum and you’re going to feel how strong these puppies are.

It’s $30.

[ Product Page ] VIA [ Geekologie ]