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Tag Archives: Beer

‘Never Mind the Anabolics’ is Booze on Steroids

By Hazel Chua on 08/14/12 • 1 Comment

Never Mind the Anabolics

I have a feeling that beer pumped with all sorts of stimulants probably isn’t legal, but that doesn’t make it any less amazing. BrewDog came up with this steroid-laced concoction as a form of protest against the London Olympics’ strict sponsorship rules that kept a lot of brands out.

Dubbed as ‘Never Mind the Anabolics’, the ingredients list for this limited-edition India pale ale includes ‘creatine, guarana, lycii berries, kola nut, Gingko, matcha tea, maca powder and steroids.’ The brew was specially formulated to ‘unmask the corporate beast of the world’s biggest sporting event and highlight the shallow nature of sponsorship.’

An inside source explains that only the first batch of beer actually contained steroids. The bottles that will be made available to the public won’t contain steroids, but they’ll still be pumped with other substances that Olympics athletes are banned from consuming.

Hit the jump to check out a video promo for this controversial brew.

… Continue Reading

Beer Mug Makes Foam At The Press Of A Button

By David Ponce on 06/21/12 • Leave a comment!

By David Ponce

It’s generally accepted that a good two-finger head of foam atop your beer is a good pour. Something about it bringing out the aroma. But it’s not easy getting that perfect pour every time; you have to tilt the glass at the right angle, and pour at a particular rate, and finally straighten the glass at the right time and finish pouring. It’s hard. But the Japanese have it all figured out. Screw all that stuff and just pour. The above mug has a spring loaded mechanism that generates a bunch of bubbles at the press of a button, even if you completely failed to make any head. From what we gather a hammer will tap against the bottom of the mug, releasing the foam. If the excited folk in the video below are to be believed, it’s quite the fun activity. At $22.50, we’re tempted to try one ourselves…

[ Product Page ] VIA [ DVice ]

Rugbeer Vending Machine Won’t Dispense Beer Unless You Tackle It

By David Ponce on 06/13/12 • Leave a comment!

By David Ponce

In a creative marketing gimmick of the same caliber as the Norte Photoblocker or the children hating vending machine, we’ve got news of a vending machine that won’t dispense its wares unless heavily tackled by its would-be patrons. It seems in Salta province in Argentina, rugby is very popular. So is the beer, Cerveza Salta. So to marry the two, the advertising agency created the Rugbeer vending machine. It’s got a “pussy meter” on its side, which measures the force with which you hit it and in the select bars where it was tested, beer sales went up 25%. We think it’s genius because there aren’t many things that will drive beer sales more than a few drunk idiots slamming into stuff.

We don’t suppose this will roll out to anywhere else in the world from there, but like previous such campaigns, we think advertisers worldwide should take note.

[ Cerveza Salta ] VIA [ NewLaunches ]

Beer Glass Reveals QR Code When Filled With Guinness Only

By David Ponce on 05/22/12 • 3 Comments

By David Ponce

We’ve seen our fair share of creative marketing campaigns. There was the photoblocker beer cooler that encouraged cheating. There was also the iPhone “Xray” application that could undress models in magazines. And now there’s this here glass of beer that serves as a marketing prop for Guinness beer. If you fill it up with water or pale beer, it’s impossible to scan the code. But fill it with the Irish murky brew and its blackness gives the right background to make the code visible. Upon scanning with your smartphone

“it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content.”

We’re not so sure we’d be that excited about the “exclusive Guinness content”, but hey, it’s smart marketing and look at that, it got us talking about the brand. There’s no word on where and when the glasses will become available.

Hit the jump for one more picture and links.

… Continue Reading

Brewsees Glasses Feature Beer Bottle Opener On Arm

By David Ponce on 04/25/12 • Leave a comment!

By David Ponce

There are beach sandals with beer bottle openers in the soles. Which is great and stuff, but when you think about it… the soles are pretty dirty things. What if you just stepped into some dog poo? You gonna want to open that beer? That was the through process that led one Rob Ianelli to found Brewsees Eyewear and create the “12′oz’er”.

The 12′oz’er is your go to pair of sunglasses with a fashionable wrap around style, black finish and of course, polarized lenses to keep that man face of yours free from those harmful UV rays. Each pair arrives in a custom beer bottle coozie you can use to keep your shades safe and by all means, keep the beer cold. Each opener is formed from a solid piece of 6061 aluminum and you’re going to feel how strong these puppies are.

It’s $30.

[ Product Page ] VIA [ Geekologie ]

BrewCave Is The Holy Grail Of Malted Beverage Storage And Dispensing

By David Ponce on 04/16/12 • 1 Comment

By David Ponce

If you’ve got $6,400 lying around, you should go buy the BrewCave you see above. And let us move in with you. Because that’s the most badass walk-in, beer-dispensing refrigerator we’ve ever seen. It’s also the only one, but that’s beside the point. The unit has panels with 4 inches of insulation, so you know the contents will remain frosty. And by contents we mean the 30 cases of beer, plus the 4 kegs you can fit in there. If you think about it, actually, this could also be the world’s largest kegerator, seeing as there’s a tap on the outside so you can simply walk up to it and top up your mug.

It’s shipped to you disassembled so you can easily put it anywhere you want (that thing wouldn’t fit through a door anyway), although we’d recommend waiting until you’ve put it all together before enjoying any of the beer you’ll be stuffing in there.

[ Product Page ] VIA [ Technabob ]

Ultimate Beer Cooler Is A Frozen Head

By David Ponce on 04/05/12 • Leave a comment!

By David Ponce

Beer is great. So is summer. Put the two together and you’ve got sunny inebriated fun for all. Except of course for when you leave your beer out in the heat for too long and it goes all warm on you. In Japan, the folks behind Kirin beer have come up with a solution for keeping your malt beverage icy longer, and we think it’s genius: a frozen head of bubbles. It comes out of a machine much like ice cream would, except the frozen treat is made up of whipped up beer and it floats atop your beverage like an ice cream float would. As it melts and cools the beer you’re not diluting anything since it’s made of beer.

Unfortunately this looks like it’s Japan only at the moment, with the product out in Tokyo only for now and expanding nationwide this summer. But really, how hard would it be to bring this stateside?

VIA [ ShortList ]

One Handed Bottle Opener

By David Ponce on 03/19/12 • 3 Comments

By David Ponce

Why a bottle opener is better when used with one hand is not clear. Yet someone must have thought this to be the case, otherwise why design an opener made specifically for one-handed use? It’s called The Kebo and is “inspired by the Theodore Low bottle opener from the 1930s.” We admit it looks kind of cool. But are you prepared to pay $25 to open your beer bottles like a boss? It’s a lot of cash to pay for something whose 2-handed version can be bought at a dollar store.

[ Product Page ] VIA [ Gadget Review ]

Livening Up Breakfast With This At-Home Beer Brewing System

By David Ponce on 04/04/11 • Leave a comment!

By David Ponce

It’s a well known fact that cereals are better for you in liquid form: cold and carbonated. The traditional way of consuming this breakfast of champions has inevitably started with a reluctant trip to the local Seven11 for a six-pack of whatever’s cheaper. Right? Well, no more. Drop a cool $1,900 and you’ll be able to make your own swill fine malt liquor in the comfort of your home. Sure, this system from Synergy Brewing Systems looks like three simple stainless steel cooking pots, welded to a metal cart with dials and tubes sticking out. But there’s a lot more going on.

The basic Brewing Stands house two 155,000 BTU propane burners, with separate needle valve controls, plumbed into one 20 PSI high pressure regulator for quick heat and great fuel efficiency. All Kettles, pipe nipples, ball valves, false bottoms, strainers, hose barbs and thermometers are type 316 or 304 Stainless Steel. All brewing stands and kettles are completely, professionally TIG welded and refinished to perfection. We do not use, or condone the act of using weldless fittings. The 15 and 26 Gallon brewing stands are made with 1″ square Type 304 brush polished Stainless Steel tubing. The 40 gallon stand is constructed of 1.5″ square Type 304 brush polished Stainless Steel tubing…

40 gallons? Yeah, one of the options. And there are TONS of options. As it turns out that $1,900 tag is for the very basic kit and as you can imagine, it goes way, way up from there. Still, if you’re serious about brewing your own beer, this looks like a great place to start.

[ Synergy Complete Brew System ] VIA [ Geekologie ]

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