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Tag Archives: Advertising

UNICEF’s Landmine Awareness Campaign Would Certainly Get My Attention

UNICEF Landmine Awareness Campaign (Images courtesy Ads of the World)
By Andrew Liszewski

It’s impossible to really grasp the fear that people living in war-torn areas have to deal with, particularly when it comes to those parts of the world that are left littered with land mines when a war is over. But UNICEF’s landmine sticker campaign certainly drives home the point of how easy it is to miss them. Distributed in front of UNICEF information booths, the adhesive side of the stickers are printed with a design that matches the surface on which they’re placed, so that people step on them without realizing they’re there. And when they go to remove the sticker from their shoe, they discover the image of a landmine on the other side reminding them that in many parts of the world there’s the genuine risk of stepping on something that’s far less innocuous than a sticker.

[ Ads of the World – Unicef: Landmine stickers ] VIA [ I New Idea ]

Sharp Almost Outdoes Honda’s Cog Commercial With Their Touch Wood SH-08C Ad

By Andrew Liszewski

I haven’t had a chance to play with Sharp’s Touch Wood SH-08C handset, but damned if they haven’t convinced me to try it out all because of this brilliant ad. Like with many memorable commercials it’s a simple concept with a complicated execution that’s pulled off perfectly. Right down to a lovely rendition of Bach’s Jesu, Joy of Man’s Desiring.

[ YouTube ] VIA [ Switched ]

You Think Your Cable Provider Is Annoying? This Is What I See On Channel #208

Rogers Rotisserie Channel (Image property OhGizmo!)
By Andrew Liszewski

Lots of customers like to complain about their cable provider, particularly when it comes to channel packages requiring you to subscribe to numerous channels you don’t want, just to get a channel you do. And I’m not saying those of us up here in Canada have it the worst, but anyone with access to Rogers’ HD content will find channel #208 now shows a non-stop loop of rotisserie chickens cooking and turning on a spit, complete with crackling and sizzling sound effects.

According to the The Globe and Mail, the Rotisserie Channel is actually a marketing initiative between Rogers and a popular Canadian restaurant chain known as Swiss Chalet, and will run until late May when presumably we’ll finally learn how and why all those chickens ended up on that mysterious island… For the most part the Rotisserie Channel remains unbranded, but every once in a while viewers will be encouraged to visit Swiss Chalet’s website with a promo code for discounts.

Chicago’s O’Hare Airport Now Blessed With Bathroom Mirrors That Play Commercials

Chicago's O'Hare Airport's Bathroom Mirror Ads (Image courtesy Jaunted)
By Andrew Liszewski

Besides death and taxes, here’s another thing you can always count on in life. Somehow, someone, somewhere will find a way to make flying and airports even more intolerable. If it’s not overzealous and questionably effective security, it’s the ever increasing number of ads and commercials playing on displays around every corner. Even the bathroom has stopped being a refuge, particularly in Chicago’s O’Hare Airport where a company called Clear Channel Communications, working with technology designer Mirrus, has created yet another way to annoy you with ads.

When someone is washing their hands or shaving or something, the bathroom mirrors work as expected. But when no one is standing in front of the sink, the mirrors switch to showing full-screen ads. And I’m assuming/hoping they don’t play sound since an entire row of mirrors would all be in competition with each other if they were showing different content. But that only makes them slightly less annoying. They of course also use sensors of some sort to tell when someone is standing in front of the mirror, but my success rate with motion sensing faucets, or lack thereof, also makes me less than excited about this idea.

[ PR – Clear Channel Airports Reflects Marketers’ Messages on New Digital Advertising Platform ] VIA [ Jaunted ]

You’re Probably Not Going To Find Cooler Packaging For A Piece Of Vinyl Than This, And Definitely Not For $15

Graf Orlock "Doombox" (Image courtesy Graf Orlock)
By Andrew Liszewski

Over the top DVD and Blu-ray packaging are not uncommon these days, but you don’t see much being done for new vinyl releases. It might be because the format has been supplanted 3 or 4 times over by now, or it could be the fact that bands who still do produce vinyl pressings just don’t care about their fans. Clearly that’s not the case with the hardcore group Graf Orlock though.

Their latest release, Doombox, comes on a very cool, clear 10-inch piece of vinyl in a box set that also includes CDs of not only their current release, but their last 3 trilogy records as well. Giving you 42 tracks of Graf Orlock goodness. (With ‘goodness’ being a relative term.) But as you can see in the photo, who cares about the music when the vinyl’s packaging includes instructions for turning it into a fairly convincing cardboard (non-functioning) boombox. All for just $15! (I’m fairly certain that’s not just the pre-order price.) Goodbye reference texts, I’ve suddenly got the need for more shelf space.

[ Graf Orlock “Doombox” ] VIA [ ALBOTAS & OMG Vinyl ]

San Francisco’s Got Video Game Equipped Bus Shelters – It’s Official, My City Sucks

Muni Bus Shelter - Now With Gaming! (Image courtesy PSFK)
By Andrew Liszewski

Earlier in the week I was jealous of Minneapolis’ bus stop shelters which were decked out to look and function like real ovens as part of an advertising campaign by Caribou Coffee. And this week I turn my jealousy towards the public transit riders of San Francisco where Yahoo has equipped 20 Muni bus shelters with touch-capable digital video screens capable of playing a handful of simple games like shape puzzles and trivia.

But it’s not just a way to appease impatient riders or subtly hide a few advertisements. The displays are all networked together allowing you to compete against other riders, and when playing you even get to choose what neighborhood you’re from, scoring 100 points for your particular hood if you win. And to encourage participation, on January 28th the neighborhood who’s amassed the most points will get to enjoy an exclusive party with the band OK Go on February 5th.

[ The Examiner – Stranded Muni riders can now battle each other at bus stops ] VIA [ PSFK ]

This Toasty Bus Shelter Makes Me Wish They Advertised Caribou Coffee In My Town

Caribou Coffee Bus Shelter Advertisement (Image courtesy AdRANTS)
By Andrew Liszewski

As part of a campaign for their new “Hot ‘n Wholesome” breakfast menu, Caribou Coffee’s ad agency, Colle + McVoy, created these amazing bus shelter advertisements for the city of Minneapolis. Not only do they look like giant ovens, but the heating element on the roof actually works! So those waiting inside stay as toasty as the breakfast sandwiches appearing on the poster behind them.

[ AdRants – Caribou Coffee Bus Shelter Oven Warms Commuters ] VIA [ PSFK ]

Realfiction Dreamoc 3D Holographic Coca-Cola Display

By Andrew Liszewski

I’m not entirely sure if this was a real display created for Coca-Cola given the video’s watermarked with an ‘internal use only’ warning, but if it wasn’t it should’ve been since it’s cool enough to make me want to drink sugar water again. The video mostly demonstrates the potential behind the Dreamoc 3D Holographic Display system, created by a company called Realfiction, which combines a real product like a Coke bottle with 3D animations that are viewable from 200 degrees. Like with most holographic technology these days it kind of sucks that the bottle is trapped inside the glass pyramid which facilitates the effect, but at least it looks like it’s light years beyond that old holographic Time Traveler arcade game.

[ Realfiction Dreamoc Holographic Displays ]

These Hover Nikes Are Flagrant False Advertising!

Nike - The Air Live Show (Image courtesy Creative Social Blog)
By Andrew Liszewski

If I were living in Argentina and came across this display promoting Nike’s Air Max shoes I would be quite upset if I got home with a new pair only to discover they didn’t actually hover. It turns out the display was created in conjunction with +Castro, an ‘innovation house’ in Latin America, to further promote Nike’s ‘special air’ campaign that was originally started with this revealing commercial. The shoes float about 1.6 inches above a special track thanks to good old-fashioned magnets, and visitors to the store can race a side-by-side pair using their own ‘special air’ by blowing into a microphone. You can even race online at the Air Live Show website as long as your computer’s equipped with a mic too.

Besides duping gullible chaps like myself who’ll just have to put their hover shoe dreams on hold once again, the display, and extension of the campaign, shows everyone that their air is special, just not special enough to warrant a multi-million dollar endorsement deal.

[ Nike – The Air Live Show ] VIA [ Creative Social Blog ]