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Tag Archives: Advertising

You’re Probably Not Going To Find Cooler Packaging For A Piece Of Vinyl Than This, And Definitely Not For $15

Graf Orlock "Doombox" (Image courtesy Graf Orlock)
By Andrew Liszewski

Over the top DVD and Blu-ray packaging are not uncommon these days, but you don’t see much being done for new vinyl releases. It might be because the format has been supplanted 3 or 4 times over by now, or it could be the fact that bands who still do produce vinyl pressings just don’t care about their fans. Clearly that’s not the case with the hardcore group Graf Orlock though.

Their latest release, Doombox, comes on a very cool, clear 10-inch piece of vinyl in a box set that also includes CDs of not only their current release, but their last 3 trilogy records as well. Giving you 42 tracks of Graf Orlock goodness. (With ‘goodness’ being a relative term.) But as you can see in the photo, who cares about the music when the vinyl’s packaging includes instructions for turning it into a fairly convincing cardboard (non-functioning) boombox. All for just $15! (I’m fairly certain that’s not just the pre-order price.) Goodbye reference texts, I’ve suddenly got the need for more shelf space.

[ Graf Orlock "Doombox" ] VIA [ ALBOTAS & OMG Vinyl ]

San Francisco’s Got Video Game Equipped Bus Shelters – It’s Official, My City Sucks

Muni Bus Shelter - Now With Gaming! (Image courtesy PSFK)
By Andrew Liszewski

Earlier in the week I was jealous of Minneapolis’ bus stop shelters which were decked out to look and function like real ovens as part of an advertising campaign by Caribou Coffee. And this week I turn my jealousy towards the public transit riders of San Francisco where Yahoo has equipped 20 Muni bus shelters with touch-capable digital video screens capable of playing a handful of simple games like shape puzzles and trivia.

But it’s not just a way to appease impatient riders or subtly hide a few advertisements. The displays are all networked together allowing you to compete against other riders, and when playing you even get to choose what neighborhood you’re from, scoring 100 points for your particular hood if you win. And to encourage participation, on January 28th the neighborhood who’s amassed the most points will get to enjoy an exclusive party with the band OK Go on February 5th.

[ The Examiner - Stranded Muni riders can now battle each other at bus stops ] VIA [ PSFK ]

This Toasty Bus Shelter Makes Me Wish They Advertised Caribou Coffee In My Town

Caribou Coffee Bus Shelter Advertisement (Image courtesy AdRANTS)
By Andrew Liszewski

As part of a campaign for their new “Hot ‘n Wholesome” breakfast menu, Caribou Coffee’s ad agency, Colle + McVoy, created these amazing bus shelter advertisements for the city of Minneapolis. Not only do they look like giant ovens, but the heating element on the roof actually works! So those waiting inside stay as toasty as the breakfast sandwiches appearing on the poster behind them.

[ AdRants - Caribou Coffee Bus Shelter Oven Warms Commuters ] VIA [ PSFK ]

Realfiction Dreamoc 3D Holographic Coca-Cola Display

By Andrew Liszewski

I’m not entirely sure if this was a real display created for Coca-Cola given the video’s watermarked with an ‘internal use only’ warning, but if it wasn’t it should’ve been since it’s cool enough to make me want to drink sugar water again. The video mostly demonstrates the potential behind the Dreamoc 3D Holographic Display system, created by a company called Realfiction, which combines a real product like a Coke bottle with 3D animations that are viewable from 200 degrees. Like with most holographic technology these days it kind of sucks that the bottle is trapped inside the glass pyramid which facilitates the effect, but at least it looks like it’s light years beyond that old holographic Time Traveler arcade game.

[ Realfiction Dreamoc Holographic Displays ]

These Hover Nikes Are Flagrant False Advertising!

Nike - The Air Live Show (Image courtesy Creative Social Blog)
By Andrew Liszewski

If I were living in Argentina and came across this display promoting Nike’s Air Max shoes I would be quite upset if I got home with a new pair only to discover they didn’t actually hover. It turns out the display was created in conjunction with +Castro, an ‘innovation house’ in Latin America, to further promote Nike’s ‘special air’ campaign that was originally started with this revealing commercial. The shoes float about 1.6 inches above a special track thanks to good old-fashioned magnets, and visitors to the store can race a side-by-side pair using their own ‘special air’ by blowing into a microphone. You can even race online at the Air Live Show website as long as your computer’s equipped with a mic too.

Besides duping gullible chaps like myself who’ll just have to put their hover shoe dreams on hold once again, the display, and extension of the campaign, shows everyone that their air is special, just not special enough to warrant a multi-million dollar endorsement deal.

[ Nike - The Air Live Show ] VIA [ Creative Social Blog ]

Redesigned Diamond Cigarette Packaging Could Simply Make It Too Inconvenient To Smoke

Redesigned Diamond Cigarette Packaging (Images courtesy Erik Askin)
By Andrew Liszewski

Governing bodies have tried many different ways to discourage smoking including dramatically increasing the price of cigarettes through taxes, by forcing tobacco companies to include graphic and disturbing imagery and warnings on the packaging to even requiring them to be hidden away behind closed doors at stores. And while this brilliant redesign of cigarette packaging isn’t the end all solution to the problem, it’s another step that will hopefully discourage more people from smoking.

The flip-top cigarette box is actually incredibly well designed when it comes to portability, accessibility and even marketing. So Eric Askin figured that by breaking the rules of design it could actually discourage people from using a harmful product, and that’s what led to the creation of his diamond-shaped packaging concept. It fits terribly in a pocket, the cigarettes are harder to access or share, less of them can be stacked on a shelf and when they are, the branding is obscured, they’re more difficult to ship and they’re more expensive for tobacco companies to make and manufacture. Of course the new packaging would have to be mandated the same way the current warning labels are, but I think it’s a brilliantly simple way to make the terrible habit even more of an inconvenience.

[ Erik Askin - Design to Annoy ] VIA [ PSFK ]

Panasonic Gets A Gold Star For Earphone Packaging Design

Panasonic Stereo Earphones RP-HJE 130 (Image courtesy COLORIBUS)
By Andrew Liszewski

I can’t attest to the sound quality of these Panasonic RP-HJE 130 earbuds, but even I’ll admit that this brilliant packaging, designed by Berlin-based Scholz & Friends, would make them hard to pass up. It’s another case where a simple visual idea can outdo even the most elaborately designed graphics, and the fact that they’ve incorporated and displayed the actual product is worth a couple of bonus points as well.

[ COLORIBUS - Panasonic Earphones: The Earphones Note ] VIA [ Scary Ideas ]

Apparently In Paris The Big Mouth Billy Bass Is An Effective Advertising Tool

By Andrew Liszewski

First it was Jerry Lewis, and now it seems like the French have embraced another North American icon that we all find horribly annoying: the Big Mouth Billy Bass. Ad agency Grey Paris created this interactive billboard for their client Findus, a frozen food company, that features 25 animatronic basses singing KC & the Sunshine Band’s Shake Your Booty. The billboard was installed on the busy Rue de Passy in Paris in an attempt to educate consumers that the company was committed to only selling responsibly sourced fish, but since the chorus of bass only sings whenever someone walks by, the ad could only have served to educate consumers that the company was committed to being incomprehensively annoying.

[ ANIMAL - Quite Possibly The Most Annoying Billboard Ever Erected ]

Adverputt – Why Can’t All Online Advertising Be This Fun?

Adverputt (Image courtesy Adverputt)
By Andrew Liszewski

It may never make as much money as The Million Dollar Homepage did, but Adverputt, which cleverly combines an addictive flash-based minigolf-like game with blatant corporate sponsorship is ok by me! Not only does it look great, but it also has a brilliantly simple control scheme and decent physics, making it highly replayable. To celebrate its launch there’s a promotion to win free advertising space, but after that sponsorship will primarily be based on a monthly bidding system.

Oh and do I have to mention it’s not iPhone, iPod Touch or iPad friendly?

[ Adverputt ] VIA [ bookofjoe ]