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Tag Archives: Advertising

Apparently In Paris The Big Mouth Billy Bass Is An Effective Advertising Tool

By Andrew Liszewski on 05/17/10 • Leave a comment!


By Andrew Liszewski

First it was Jerry Lewis, and now it seems like the French have embraced another North American icon that we all find horribly annoying: the Big Mouth Billy Bass. Ad agency Grey Paris created this interactive billboard for their client Findus, a frozen food company, that features 25 animatronic basses singing KC & the Sunshine Band’s Shake Your Booty. The billboard was installed on the busy Rue de Passy in Paris in an attempt to educate consumers that the company was committed to only selling responsibly sourced fish, but since the chorus of bass only sings whenever someone walks by, the ad could only have served to educate consumers that the company was committed to being incomprehensively annoying.

[ ANIMAL - Quite Possibly The Most Annoying Billboard Ever Erected ]

Adverputt – Why Can’t All Online Advertising Be This Fun?

By Andrew Liszewski on 05/05/10 • 2 Comments

Adverputt (Image courtesy Adverputt)
By Andrew Liszewski

It may never make as much money as The Million Dollar Homepage did, but Adverputt, which cleverly combines an addictive flash-based minigolf-like game with blatant corporate sponsorship is ok by me! Not only does it look great, but it also has a brilliantly simple control scheme and decent physics, making it highly replayable. To celebrate its launch there’s a promotion to win free advertising space, but after that sponsorship will primarily be based on a monthly bidding system.

Oh and do I have to mention it’s not iPhone, iPod Touch or iPad friendly?

[ Adverputt ] VIA [ bookofjoe ]

Cool! Disney World To Promote Tron Legacy By Transforming Their Monorails Into Light Cycles

By Andrew Liszewski on 03/11/10 • 6 Comments

Tron Light Cycle Monorails (Images courtesy Sci Fi Wire)
By Andrew Liszewski

Since the movie’s release date is still something ridiculous like 15 years away, these images are just Photoshop mockups at the moment, but eventually Disney World in Orlando will be promoting the upcoming Tron Legacy sequel by converting their monorails into light cycles. And by ‘converting’ I of course mean just covering them in light cycle graphics, but if you have a Disney vacation planned in the very near future, make sure to include Epcot where the upgraded monorails could be running as early as sometime this month.

[ Disney Parks Blog - Disney Monorail Trains to Feature ‘TRON: LEGACY’ Art ] VIA [ Sci Fi Wire ]

Oscar Nominated Logorama Short Film Takes Product Placement To The Next Level

By Andrew Liszewski on 02/11/10 • 3 Comments

Logorama (Image courtesy H5)
By Andrew Liszewski

I don’t think there’s anything wrong with a little product placement in films or TV shows, as long as it doesn’t distract from what’s happening on screen. But Logorama, an Oscar-nominated short film by the French design collective H5, takes things to a whole new level. If you haven’t seen it yet I recommend taking a few minutes at work to check it out, and you’ll definitely want to watch it a few times if you’re the type who enjoys logo-spotting, since it’s chock full of them. In fact it makes me wonder why the trademark lawyers aren’t breaking down their front door…

You can watch a clip from the short on the Logorama – The Movie website, or check out the whole thing on Facebook. Just keep in mind there’s some NSFW language, and images that some might find offensive. (ie Ronald McDonald holding a machine gun.)

[ Logorama - The Movie ] VIA [ Fazed ]

kululua Airline’s Rebranding Is Like Aviation 101

By Andrew Liszewski on 02/04/10 • 6 Comments

kulula (Images courtesy PSFK)
By Andrew Liszewski

If you’re ever flying on South Africa’s kulula airline you’ll never have to worry about hearing an intercom announcement asking if there’s a pilot on board, because their recent rebranding will leave every passenger with a basic knowledge of aviation and aircraft. It’s rather clever and educational (I had no idea where the black box was stashed) though something tells me it would never fly in certain countries (no pun intended) because who knows how this knowledge could be used.

kulula (Images courtesy PSFK)

[ kulula ] VIA [ PSFK ]

Alfa Romeo’s “We can’t go any lower” Campaign Sinks An Ad To The Bottom Of The Marianas Trench To Drive The Point Home

By Andrew Liszewski on 12/29/09 • 2 Comments

Alfa Romeo's "We can't go any lower" Ad Campaign (Image courtesy Alfa Romeo)
By Andrew Liszewski

Alfa Romeo’s new 147 will have a European price tag of just under €15,000, and the company’s ad campaign for the car includes the tagline “We can’t go any lower” to emphasize just how affordable it is. But to really get the idea across, Alfa Romeo’s advertising agency decided to sink an advertisement for the car in the deepest/lowest place on Earth, the Marianas Trench. So quite literally, at around 36,000 feet below sea level, they can’t go any lower.

Autoblog is understandably a bit skeptical about the authenticity of the stunt, even though Alfa Romeo has created a website dedicated to the ad complete with the following ‘making of’ video which at times makes the whole thing seem as monumental as man landing on the moon.

I’m of course shackled to my desk and can’t head down there to see the ad for myself, but if any of our readers happen to be down that way please snap a photo for us if you do come across it.

[ Alfa Romeo Expedition 147 ] VIA [ Autoblog ]

Balding Memo Pad

By Andrew Liszewski on 12/22/09 • 6 Comments

Balding Memo Pad (Image courtesy JWT)
By Andrew Liszewski

As if it wasn’t bad enough you had to reach for a sticky note every few minutes in order to remember something, this cleverly designed memo pad also reminds you that you’re probably going to lose your hair, in addition to your memory, as you get older. It was created by the JWT advertising agency in Hong Kong for a hair revitalizer called Pantogar, and I assume if you weren’t lucky enough to get your hands on one already, you never will.

[ I Believe in Advertising - Pantogar: Memo Pad ] VIA [ Inspire me, now! ]

German Artists Make Billboards A Little Doomier

By Andrew Liszewski on 12/09/09 • 5 Comments

Tribute to iD Software (Image courtesy Flickr)
By Andrew Liszewski

Graffiti that does nothing but vandalize sucks, but graffiti that takes boring advertisements and makes them awesome is always appreciated. And that’s exactly what German artists ‘Mr Talion , Epoxy , Baveux and Kone‘ have done by partially covering uninspired billboards with Doom-like graphics, making them far more entertaining, and a touching tribute to a classic game of yesteryear.

Tribute to iD Software (Image courtesy Flickr)

[ Flickr - Tribute to iD Software ("Doom") ] VIA [ Nerdcore ]

Transit Stop Ad Snows When Ski Conditions Are Ideal

By Andrew Liszewski on 03/23/09 • 2 Comments

Tryvann Winter Park Ad (Images courtesy Toxel)
By Andrew Liszewski

Tryvann Vinterpark is a state-of-the-art ski resort located just 15 minutes outside of Oslo Norway, and oddly enough, even though there might not be a single snowflake falling in Oslo, the ski conditions can be perfect at the park. So to let those living in the city center know when it’s the ideal time to grab their skis, ad agency TBWA created this transit stop ad with a built-in simulated blizzard. And instead of leaving it running all the time, the fake blizzard can be turned on and off by someone working at the resort with a simple text message to indicate when it’s actually snowing. (There’s a short video of it in action after the jump.)

[ Toxel - Tryvann Snowing Billboards Invade Norway ] VIA [ TechEBlog ]

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