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Tag Archives: Advertising

Below-the-Belt Ads: Turn Your Butt Into a Billboard and Get Free Underwear

Free Underwear

Nothing is free in this world. I mean, you can sign up for free offers or subscriptions, but you’ll end up paying for these sooner or later, one way or the other. For example, there’s this site in Japan that’s called Free Pants, and while they’ll send anyone who wants a pair some free underwear, it’s not as free as they’ll think.

You see, each of the pants they’ll be shipping out will have some ad of some sort on the bottom. The logo of some deodorant or shampoo brand or a cable company will be printed and displayed prominently all over the wearer’s butt for the whole world–or for whoever happens to be with them in the bedroom, anyway–to see.

Interested? Sign up for a pair on Free Pants.

VIA [ Incredible Things ]

The Last Barfighter Is An Arcade Machine That Pours You Beer

barfighter_610x343

Like an endangered animal, arcade machines are getting increasingly rare. But we think The Last Barfighter stands a pretty good chance of swimming against the current, and becoming a runaway hit. In bars at least. It’s an arcade machine that lets you play a quirky and rudimentary fighting game, like Street Fighter from 15 years ago. But when the game is over, the winner sees a pint of beer fill up his glass. It’s brilliant.

The machines were created by an ad agency, Durham-based McKinney, and were commissioned by Raleigh beer company Big Boss Brewery. So they’re currently there, serving suds to thirsty customers and being trotted out during special events. It’s a lot more fun to get served that way, and we wouldn’t be surprised if demand for them became such that other establishments would eventually buy some. But that hasn’t happened yet, so if you want to try them, you’re going to have to make your way to North Carolina.

[ Press Release ] VIA [ CNet News ]

This Coca-Cola Ad Lets You Roll Your Own Coke-Tastic Smartphone Amplifier

Coca Cola Smartphone Amplifier

The quirkier the ad, the more attention it’ll get. Every ad agency knows that, although not all of them manage to execute this in their campaigns. A Coca-Cola ad that was recently run in South America did, however, and it’s getting them a whole lot of coverage. The multi-national corporation was celebrating the one year anniversary of Coca Cola FM, so what they did was transform Capricho Magazine (where the ad was printed) into an amplifier to liven up the party.

The ad basically instructs readers to roll their magazine up and tuck a tab on the magazine’s special double cover into a slot on the other side. The last step involves putting the phone into the groove found on the middle of the makeshift amplifier. You already know what happens next.

Check out a video of the Coca Cola magazine amplifier in action after the break.

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Future In-Game Advertising Could Use Interrupting Adverts

By David Ponce

We’re all more or less getting used to the idea that product placement in video games is not going anywhere soon, but how would we react if the method outlined in the above patent from Sony is ever implemented? Recently unearthed by an intrepid user of the NeoGaf forum, the patent filed on Jul 22, 2011 would have the game actually be interrupted (stopped) by an advertisement, and then resume. Gameplay would slow down in anticipation of the ad being shown, and then rewind slightly after the ad is presented. There’s no word on whether this will ever actually make it into a game, although it’s not unlikely, at the very least for free-to-play titles. Paid titles on the other hand should steer clear of this… At least, we hope so.

[ Patent Page ] VIA [ G4TV ]

Brilliant Marketing: The Photoblocker Beer Cooler Keeps The Missus In The Dark

By David Ponce

Argentinian ad agency Del Campo/Nazca Saatchi & Saatchi is on a roll. First we heard about their work with the BGH Quick Chef, a microwave oven that signals readiness with customizable music instead of a beep. But their latest campaign with Norte Beer, a South American brewer, is pure genius. They’ve created the Norte Photoblocker, a beer cooler that makes it impossible to take a good picture of you within its effective radius. It does this by detecting a flash and immediately flashing one of its own, ruining the pic. Why would this be good? Ok, picture this. You’re out at the club getting into all kinds of trouble. Great times… until pictures are taken and you’re inevitably tagged. By the time you get around to doing some damage control, well, by then it’s too late. Better to have the photoblocker around.

The device actually exists and works. It’s been planted in a few regional bars and photoblocked pictures were still uploaded with the subjects well protected. Savvy club owners would do well to look into ways of acquiring more like these. As the ads say, “What happens at the club, stays at the club…” However, there doesn’t appear to be concrete plans to bring the device to North America.

Incidentally, do yourself a favor and hit the jump to watch the two commercials in question. They’re really, really good.

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Trains In Tokyo Upgraded With Lightsaber Railings – At Least The Star Wars Blu-ray Advertising Is Doing Things Right

Trains In Tokyo Upgraded With Lightsaber Railings (Images courtesy Japan Trends)
By Andrew Liszewski

It’s hard to imagine that the changes Lucas keeps making to the Star Wars saga will be looked back on with fondness in the future. Even Spielberg regrets the changes he made to E.T. when it was released on DVD. But I can’t argue that Lucasarts is doing a bang up job when it comes to promoting and advertising the films being released on Blu-ray. First they turned the BT Tower in London into the world’s largest lightsaber, and now they’ve given the same treatment to the hand rails in Tokyo commuter trains. Obviously on a much smaller scale. The conversion was done with simple wraparound decals, but the effect is very convincing. And I’d love if they ran the same promotion here, so for at least a little while I wouldn’t be so disgusted with the thought of holding onto anything while riding the subway.

[ Japan Trends - Train Ad Campaign Turns Railings into Star Wars Lightsabers ] VIA [ Newlaunches ]

Check Out This Best Buy Flyer From September, 1996

Best Buy Flyer - September 1996 (Image courtesy imgur)
By Andrew Liszewski

I’m sure 15 years from now we’ll be looking back at Best Buy flyers from 2011 and snickering at how crappy the electronics of today are. But that doesn’t make it any less enjoyable to do the same with this flyer from September, 1996.

Best Buy Flyer - September 1996 (Image courtesy imgur)

As a young’n I’m sure I stared at the cutting edge desktop computers with my jaw on the floor. Barely even able to comprehend what I could do with 16MB of RAM! Or left scratching my head as I perused the CDs and wondered what exactly a Butthole Surfer was…

[ Best Buy Flyer - September 1996 ] VIA [ Coudal ]

For One Night London Was Home To The Largest Lightsaber In The World

BT Tower Lightsaber (Images courtesy Pocket-lint)
By Andrew Liszewski

Last night the good people of London, England were privy to one of the coolest marketing stunts I’ve seen in a while. Worried that there still might be in excess of 10 people on this planet who weren’t already aware that Star Wars was being released on Blu-ray, Lucasfilm turned the 581 ft tall BT Tower into what is probably the largest lightsaber in our galaxy. The folks over at Pocket-lint managed to snap a few decent photos of it lit up, and I particularly like that someone dressed as Darth Vader probably had to spend the entire night posing for awkward forced perspective shots. (He’s still called Darth Vader in the latest version of these films right?)

[ Pocket-lint - BT Tower becomes Star Wars lightsaber ]

The Best Commercial You’ll See This Week


By Andrew Liszewski

I’m hesitant to say anything about this commercial lest I spoil the ending. But it’s definitely worth your time. It’s beautifully shot, does a great job at what it’s intended to do (ie sell a product and playing up its brand) and it’s certainly memorable. It even won a well-deserved Red Dot Design Award.

VIA [ Fazed ]