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	<title>OhGizmo! &#187; Advertising</title>
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	<link>http://www.ohgizmo.com</link>
	<description>Deliciously Geeky...</description>
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		<title>Cool! Disney World To Promote Tron Legacy By Transforming Their Monorails Into Light Cycles</title>
		<link>http://www.ohgizmo.com/2010/03/11/cool-disney-world-to-promote-tron-legacy-by-transforming-their-monorails-into-light-cycles/</link>
		<comments>http://www.ohgizmo.com/2010/03/11/cool-disney-world-to-promote-tron-legacy-by-transforming-their-monorails-into-light-cycles/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 14:39:38 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=35779</guid>
		<description><![CDATA[
By Andrew Liszewski
Since the movie&#8217;s release date is still something ridiculous like 15 years away, these images are just Photoshop mockups at the moment, but eventually Disney World in Orlando will be promoting the upcoming Tron Legacy sequel by converting their monorails into light cycles. And by &#8216;converting&#8217; I of course mean just covering them [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2010/03/tron_trams.jpg" alt="Tron Light Cycle Monorails (Images courtesy Sci Fi Wire)" title="tron_trams" width="500" height="376" class="aligntop" /><br />
By Andrew Liszewski</p>
<p>Since the movie&#8217;s release date is still something ridiculous like 15 years away, these images are just Photoshop mockups at the moment, but eventually Disney World in Orlando will be promoting the upcoming <em>Tron Legacy</em> sequel by converting their monorails into light cycles. And by &#8216;converting&#8217; I of course mean just covering them in light cycle graphics, but if you have a Disney vacation planned in the very near future, make sure to include Epcot where the upgraded monorails could be running as early as sometime this month.</p>
<p>[ <a href="http://disneyparks.disney.go.com/blog/2010/03/disney-monorail-trains-to-feature-tron-legacy-art/">Disney Parks Blog - Disney Monorail Trains to Feature ‘TRON: LEGACY’ Art</a> ] VIA [ <a href="http://scifiwire.com/2010/03/disney-world-transforms-m.php">Sci Fi Wire</a> ]</p>
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			<wfw:commentRss>http://www.ohgizmo.com/2010/03/11/cool-disney-world-to-promote-tron-legacy-by-transforming-their-monorails-into-light-cycles/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Oscar Nominated Logorama Short Film Takes Product Placement To The Next Level</title>
		<link>http://www.ohgizmo.com/2010/02/11/oscar-nominated-logorama-short-takes-product-placement-to-the-next-level/</link>
		<comments>http://www.ohgizmo.com/2010/02/11/oscar-nominated-logorama-short-takes-product-placement-to-the-next-level/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:25:34 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=34923</guid>
		<description><![CDATA[
By Andrew Liszewski
I don&#8217;t think there&#8217;s anything wrong with a little product placement in films or TV shows, as long as it doesn&#8217;t distract from what&#8217;s happening on screen. But Logorama, an Oscar-nominated short film by the French design collective H5, takes things to a whole new level. If you haven&#8217;t seen it yet I [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2010/02/logorama.jpg" alt="Logorama (Image courtesy H5)" title="logorama" width="500" height="280" class="aligntop" /><br />
By Andrew Liszewski</p>
<p>I don&#8217;t think there&#8217;s anything wrong with a little product placement in films or TV shows, as long as it doesn&#8217;t distract from what&#8217;s happening on screen. But <em>Logorama</em>, an Oscar-nominated short film by the French design collective H5, takes things to a whole new level. If you haven&#8217;t seen it yet I recommend taking a few minutes at work to check it out, and you&#8217;ll definitely want to watch it a few times if you&#8217;re the type who enjoys logo-spotting, since it&#8217;s chock full of them. In fact it makes me wonder why the trademark lawyers aren&#8217;t breaking down their front door&#8230;</p>
<p>You can watch a clip from the short on the <em><a href="http://www.logorama-themovie.com/">Logorama &#8211; The Movie</a></em> website, or check out the whole thing on <a href="http://www.facebook.com/video/video.php?v=1352585771842&#038;ref=nf">Facebook</a>. Just keep in mind there&#8217;s some NSFW language, and images that some might find offensive. <em>(ie Ronald McDonald holding a machine gun.)</em></p>
<p>[ <a href="http://www.logorama-themovie.com/">Logorama - The Movie</a> ] VIA [ <a href="http://www.fazed.org/">Fazed</a> ]</p>
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		<slash:comments>2</slash:comments>
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		<title>kululua Airline&#8217;s Rebranding Is Like Aviation 101</title>
		<link>http://www.ohgizmo.com/2010/02/04/kululua-airlines-rebranding-is-like-aviation-101/</link>
		<comments>http://www.ohgizmo.com/2010/02/04/kululua-airlines-rebranding-is-like-aviation-101/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 05:07:38 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aviation]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=34686</guid>
		<description><![CDATA[
By Andrew Liszewski
If you&#8217;re ever flying on South Africa&#8217;s kulula airline you&#8217;ll never have to worry about hearing an intercom announcement asking if there&#8217;s a pilot on board, because their recent rebranding will leave every passenger with a basic knowledge of aviation and aircraft. It&#8217;s rather clever and educational (I had no idea where the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2010/02/kulula_1.jpg" alt="kulula (Images courtesy PSFK)" title="kulula_1" width="500" height="471" class="aligntop" /><br />
By Andrew Liszewski</p>
<p>If you&#8217;re ever flying on South Africa&#8217;s kulula airline you&#8217;ll never have to worry about hearing an intercom announcement asking if there&#8217;s a pilot on board, because their recent rebranding will leave every passenger with a basic knowledge of aviation and aircraft. It&#8217;s rather clever <em>and</em> educational <em>(I had no idea where the black box was stashed)</em> though something tells me it would never fly in certain countries <em>(no pun intended)</em> because who knows how this knowledge could be used.</p>
<p><img src="http://www.ohgizmo.com/wp-content/uploads/2010/02/kulula_2.jpg" alt="kulula (Images courtesy PSFK)" title="kulula_2" width="500" height="334" class="size-full wp-image-34690" /></p>
<p>[ <a href="https://www.kulula-air.com">kulula</a> ] VIA [ <a href="http://www.psfk.com/2010/02/kulula-airplane-rebranding.html">PSFK</a> ]</p>
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			<wfw:commentRss>http://www.ohgizmo.com/2010/02/04/kululua-airlines-rebranding-is-like-aviation-101/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Alfa Romeo&#8217;s &#8220;We can&#8217;t go any lower&#8221; Campaign Sinks An Ad To The Bottom Of The Marianas Trench To Drive The Point Home</title>
		<link>http://www.ohgizmo.com/2009/12/29/alfa-romeos-we-cant-go-any-lower-campaign-sinks-an-ad-in-the-marianas-trench-to-drive-the-point-home/</link>
		<comments>http://www.ohgizmo.com/2009/12/29/alfa-romeos-we-cant-go-any-lower-campaign-sinks-an-ad-in-the-marianas-trench-to-drive-the-point-home/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 05:44:38 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[automotive]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=33230</guid>
		<description><![CDATA[
By Andrew Liszewski
Alfa Romeo&#8217;s new 147 will have a European price tag of just under €15,000, and the company&#8217;s ad campaign for the car includes the tagline &#8220;We can&#8217;t go any lower&#8221; to emphasize just how affordable it is. But to really get the idea across, Alfa Romeo&#8217;s advertising agency decided to sink an advertisement [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2009/12/any_lower.jpg" alt="Alfa Romeo&#039;s &quot;We can&#039;t go any lower&quot; Ad Campaign (Image courtesy Alfa Romeo)" title="any_lower" width="500" height="339" class="aligntop" /><br />
By Andrew Liszewski</p>
<p>Alfa Romeo&#8217;s new 147 will have a European price tag of just under €15,000, and the company&#8217;s ad campaign for the car includes the tagline <em>&#8220;We can&#8217;t go any lower&#8221;</em> to emphasize just how affordable it is. But to really get the idea across, Alfa Romeo&#8217;s advertising agency decided to sink an advertisement for the car in the deepest/lowest place on Earth, the Marianas Trench. So quite literally, at around 36,000 feet below sea level, they can&#8217;t go any lower.</p>
<p><a href="http://www.autoblog.com/2009/12/28/video-alfa-romeo-proves-that-no-place-is-safe-from-billboards/">Autoblog</a> is understandably a bit skeptical about the authenticity of the stunt, even though Alfa Romeo has created a <a href="http://www.expedition147.be/">website</a> dedicated to the ad complete with the following &#8216;making of&#8217; video which at times makes the whole thing seem as monumental as man landing on the moon.</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/US8zwjoLUXo&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/US8zwjoLUXo&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>I&#8217;m of course shackled to my desk and can&#8217;t head down there to see the ad for myself, but if any of our readers happen to be down that way please snap a photo for us if you do come across it.</p>
<p>[ <a href="http://www.expedition147.be/">Alfa Romeo Expedition 147</a> ] VIA [ <a href="http://www.autoblog.com/2009/12/28/video-alfa-romeo-proves-that-no-place-is-safe-from-billboards/">Autoblog</a> ]</p>
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			<wfw:commentRss>http://www.ohgizmo.com/2009/12/29/alfa-romeos-we-cant-go-any-lower-campaign-sinks-an-ad-in-the-marianas-trench-to-drive-the-point-home/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Balding Memo Pad</title>
		<link>http://www.ohgizmo.com/2009/12/22/balding-memo-pad/</link>
		<comments>http://www.ohgizmo.com/2009/12/22/balding-memo-pad/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 05:12:14 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Novelty]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=32989</guid>
		<description><![CDATA[
By Andrew Liszewski
As if it wasn&#8217;t bad enough you had to reach for a sticky note every few minutes in order to remember something, this cleverly designed memo pad also reminds you that you&#8217;re probably going to lose your hair, in addition to your memory, as you get older. It was created by the JWT [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2009/12/balding_memo.jpg" alt="Balding Memo Pad (Image courtesy JWT)" title="balding_memo" width="500" height="308" class="aligntop" /><br />
By Andrew Liszewski</p>
<p>As if it wasn&#8217;t bad enough you had to reach for a sticky note every few minutes in order to remember something, this cleverly designed memo pad also reminds you that you&#8217;re probably going to lose your hair, in addition to your memory, as you get older. It was created by the <a href="http://www.jwt.com/">JWT</a> advertising agency in Hong Kong for a hair revitalizer called Pantogar, and I assume if you weren&#8217;t lucky enough to get your hands on one already, you never will.</p>
<p>[ <a href="http://www.ibelieveinadv.com/2009/12/pantogar-memo-pad/">I Believe in Advertising - Pantogar: Memo Pad</a> ] VIA [ <a href="http://szymon.tumblr.com/post/276120173/bald-memo-pad-part-of-pantogar-adv">Inspire me, now!</a> ]</p>
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			<wfw:commentRss>http://www.ohgizmo.com/2009/12/22/balding-memo-pad/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>German Artists Make Billboards A Little Doomier</title>
		<link>http://www.ohgizmo.com/2009/12/09/german-artists-make-billboards-a-little-doomier/</link>
		<comments>http://www.ohgizmo.com/2009/12/09/german-artists-make-billboards-a-little-doomier/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 13:24:25 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Gaming]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=32752</guid>
		<description><![CDATA[
By Andrew Liszewski
Graffiti that does nothing but vandalize sucks, but graffiti that takes boring advertisements and makes them awesome is always appreciated. And that&#8217;s exactly what German artists &#8216;Mr Talion , Epoxy , Baveux and Kone&#8216; have done by partially covering uninspired billboards with Doom-like graphics, making them far more entertaining, and a touching tribute [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2009/12/doom_billboard.jpg" alt="Tribute to iD Software (Image courtesy Flickr)" title="doom_billboard" width="500" height="325" class="aligntop" /><br />
By Andrew Liszewski</p>
<p>Graffiti that does nothing but vandalize sucks, but graffiti that takes boring advertisements and makes them awesome is always appreciated. And that&#8217;s exactly what German artists &#8216;<a href="http://www.flickr.com/photos/31192713@N03/sets/72157622828179733/">Mr Talion , Epoxy , Baveux and Kone</a>&#8216; have done by partially covering uninspired billboards with Doom-like graphics, making them far more entertaining, and a touching tribute to a classic game of yesteryear.</p>
<p><img src="http://www.ohgizmo.com/wp-content/uploads/2009/12/doom_billboard2.jpg" alt="Tribute to iD Software (Image courtesy Flickr)" title="doom_billboard2" width="500" height="365" class="size-full wp-image-32754" /></p>
<p>[ <a href="http://www.flickr.com/photos/31192713@N03/sets/72157622828179733/">Flickr - Tribute to iD Software ("Doom")</a> ] VIA [ <a href="http://www.nerdcore.de/wp/2009/12/08/doom-adbusting-tribute-to-id-software/">Nerdcore</a> ]</p>
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			<wfw:commentRss>http://www.ohgizmo.com/2009/12/09/german-artists-make-billboards-a-little-doomier/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Transit Stop Ad Snows When Ski Conditions Are Ideal</title>
		<link>http://www.ohgizmo.com/2009/03/23/transit-stop-ad-snows-when-ski-conditions-are-ideal/</link>
		<comments>http://www.ohgizmo.com/2009/03/23/transit-stop-ad-snows-when-ski-conditions-are-ideal/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:35:24 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=22293</guid>
		<description><![CDATA[
By Andrew Liszewski
Tryvann Vinterpark is a state-of-the-art ski resort located just 15 minutes outside of Oslo Norway, and oddly enough, even though there might not be a single snowflake falling in Oslo, the ski conditions can be perfect at the park. So to let those living in the city center know when it&#8217;s the ideal [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2009/03/snow_bill_board.jpg" alt="Tryvann Winter Park Ad (Images courtesy Toxel)" title="snow_bill_board" width="500" height="523" class="aligntop" /><br />
By Andrew Liszewski</p>
<p><a href="http://www.tryvann.no/index.jsp?SDP_CHANGE_USERLANG=en">Tryvann Vinterpark</a> is a state-of-the-art ski resort located just 15 minutes outside of Oslo Norway, and oddly enough, even though there might not be a single snowflake falling in Oslo, the ski conditions can be perfect at the park. So to let those living in the city center know when it&#8217;s the ideal time to grab their skis, ad agency TBWA created this transit stop ad with a built-in simulated blizzard. And instead of leaving it running all the time, the fake blizzard can be turned on and off by someone working at the resort with a simple text message to indicate when it&#8217;s actually snowing. <em>(There&#8217;s a short video of it in action after the jump.)</em></p>
<p>[ <a href="http://www.toxel.com/tech/2009/03/21/tryvann-snowing-billboards-invade-norway/">Toxel - Tryvann Snowing Billboards Invade Norway</a> ] VIA [ <a href="http://www.techeblog.com/index.php/tech-gadget/world-s-first-snowing-billboard">TechEBlog</a> ]</p>
<p><span id="more-22293"></span><br />
<object width="400" height="533"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3365589&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3365589&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="533"></embed></object><br /><a href="http://vimeo.com/3365589">Tryvann &#8211; The Snowing Billboard</a> from <a href="http://vimeo.com/user884167">Martin</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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			<wfw:commentRss>http://www.ohgizmo.com/2009/03/23/transit-stop-ad-snows-when-ski-conditions-are-ideal/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Schott Solar&#8217;s 20 Year Warranty Calendar</title>
		<link>http://www.ohgizmo.com/2008/12/18/schott-solars-20-years-warranty-calendar/</link>
		<comments>http://www.ohgizmo.com/2008/12/18/schott-solars-20-years-warranty-calendar/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 09:57:25 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Novelty]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=17911</guid>
		<description><![CDATA[
By Andrew Liszewski
As the story goes, solar panel manufacturer Schott Solar wanted to find a clever way to promote the fact that their panels come with a 20 year warranty. So the Saatchi &#038; Saatchi ad agency in Frankfurt, Germany came up with this wall calendar that features a tear-off page for every day of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2008/12/20_year_calendar.jpg" alt="Schott Solar&#039;s 20 Years Warranty Calendar (Image courtesy directdaily)" title="20_year_calendar" width="500" height="482" class="aligntop" /><br />
By Andrew Liszewski</p>
<p>As the story goes, solar panel manufacturer <a href="http://www.schott.com/solar/english/index.html">Schott Solar</a> wanted to find a clever way to promote the fact that their panels come with a 20 year warranty. So the Saatchi &#038; Saatchi ad agency in Frankfurt, Germany came up with this wall calendar that features a tear-off page for every day of the year, for the next 20 years. Understandably the 7,300+ pages end up sticking out about 2 feet from the wall, and it looks like it comes with a pair of pretty hefty screws for securing it. Sucks to be the sales team who has to carry around this promotional item.</p>
<p>[ <a href="http://directdaily.blogspot.com/2008/12/schott-solar-20-years-warranty.html">directdaily - Schott Solar "20 Years Warranty"</a> ] VIA [ <a href="http://foolishgadgets.com/200812/20-year-warranty-calendar/">Foolish Gadgets</a> ]</p>
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			<wfw:commentRss>http://www.ohgizmo.com/2008/12/18/schott-solars-20-years-warranty-calendar/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>UPDATE: EDG Multimedia Business Cards</title>
		<link>http://www.ohgizmo.com/2008/11/27/rcard-multimedia-business-cards-finally-hit-the-market-now-called-edg/</link>
		<comments>http://www.ohgizmo.com/2008/11/27/rcard-multimedia-business-cards-finally-hit-the-market-now-called-edg/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 13:55:38 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=16892</guid>
		<description><![CDATA[
By Andrew Liszewski

Speaking of items we thought would never actually hit the market, the rCard multimedia business card concept was first shown off about 3 years ago, but is just now finally seeing the light of day. It&#8217;s also been re-branded as the EDG (pronounced &#8216;edge&#8217;) card, and if you haven&#8217;t heard of it before, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2008/11/edg_card.jpg" alt="EDG Business Cards (Images courtesy Jump Lab)" title="edg_card" width="500" height="331" class="aligntop" /><br />
By Andrew Liszewski<br />
<del datetime="2008-12-01T16:56:21+00:00"><br />
Speaking of items we thought would never actually hit the market, the rCard multimedia business card concept was first shown off about 3 years ago, but is just now finally seeing the light of day. It&#8217;s also been re-branded as the EDG <em>(pronounced &#8216;edge&#8217;)</em> card, and if you haven&#8217;t heard of it before, it&#8217;s basically a high-tech business card that&#8217;s slightly thicker than a credit card, but features an LCD screen, a speaker and controls allowing it to play back videos and other multimedia content.</del></p>
<p><em>UPDATE: It turns out the EDG cards are in no way related to the rCard, which was a similar concept that never actually made it to the market. The EDG cards are instead produced by a company called Jump Lab who&#8217;d like to assure us their products are not only available for purchase, but &#8220;far exceed anything any former product could deliver.&#8221; We apologize for any confusion this may have caused.</em></p>
<p>The cards include a mini-USB port for uploading content, and while users can also download additional PR material from the card to their PCs, they don&#8217;t have access to the video content, preventing them from re-purposing the card for their own uses. The EDG cards range in price from $17.50 up to $29 per unit, which already makes them a tough sell if you plan to give away more than one, but hopefully they&#8217;ll make a big impact on your client before the novelty wears off.</p>
<p>[ <a href="http://www.jumplab.com/edg.php">EDG Cards</a> ] VIA [ <a href="http://www.gizmag.com/rcard-becomes-edg-and-the-multimedia-business-card-hits-the-market/10456/">Gizmag</a> ]</p>
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		<slash:comments>7</slash:comments>
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		<title>New York City To Test Targeted Digital Ads On Buses</title>
		<link>http://www.ohgizmo.com/2008/10/22/new-york-city-to-test-targeted-digital-ads-on-buses/</link>
		<comments>http://www.ohgizmo.com/2008/10/22/new-york-city-to-test-targeted-digital-ads-on-buses/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 13:22:04 +0000</pubDate>
		<dc:creator>Andrew Liszewski</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[GPS]]></category>

		<guid isPermaLink="false">http://www.ohgizmo.com/?p=15188</guid>
		<description><![CDATA[
By Andrew Liszewski
According to their CBS affiliate, New York city&#8217;s transit agency is currently testing a new digital advertising system on the sides of buses. The system apparently uses actual flat screen displays to show rotating static advertisements as well as short commercials, but what&#8217;s particularly interesting is that the ads will be targeted towards [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ohgizmo.com/wp-content/uploads/2008/10/nyc_bus.jpg" alt="New York City Bus (Image courtesy Robert McConnell)" title="nyc_bus" width="500" height="311" class="aligntop" /><br />
By Andrew Liszewski</p>
<p>According to their <a href="http://wcbstv.com/local/ny.transit.agency.2.845210.html">CBS affiliate</a>, New York city&#8217;s transit agency is currently testing a new digital advertising system on the sides of buses. The system apparently uses actual flat screen displays to show rotating static advertisements as well as short commercials, but what&#8217;s particularly interesting is that the ads will be targeted towards the specific neighborhood the bus happens to be passing through thanks to GPS. A company called Titan Worldwide has a 10 year, $800 million advertising contract with the city&#8217;s public transportation system, and the first buses to feature the new ads are currently being tested on a Manhattan route. But come 2009, about 200 more buses will also get the advertising upgrade.</p>
<p>[ <a href="http://wcbstv.com/local/ny.transit.agency.2.845210.html">WCBS TV - NYC Tests Digital Ads On Buses</a> ] VIA [ <a href="http://www.crunchgear.com/2008/10/21/nyc-buses-digital-ads-will-change-depending-on-neighborhood/">CrunchGear</a> ]</p>
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		<slash:comments>7</slash:comments>
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