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Tag Archives: Advertising

Tweet a Coke to Show Loved Ones You Care

Tweet a Coke

 

Sometimes, all a person needs is an ice-cold bottle of Coca-Cola. You don’t have to be close by to hand them their Coke, because all you’ll need is Twitter. The beverage company’s marketing team has upped their social media interactivity by allowing users to send friends, loved ones, and random strangers a bottle of coke…straight from Twitter!

To get started, users will have to authenticate their account and enter their credit card information. When they’re ready to send some Coke, all they have to do is tweet a link to their intended recipient. When opened, this link lets the receiver redeem their bottle of coke from participating Regal Cinemas locations. Pretty neat, huh?

VIA [ Mashable ]

Inglorious Produce: French Supermarket Chain Finds A Way To Reduce Food Waste

intermarche-disfigured-eggplant-grotesque-apple-ugly-carrot-failed-lemon-ridiculous-potato-print-361994-adeevee

Did you know that a good portion of the produce farmers grow ends up being discarded simply because it’s too ugly to be sold in stores? Too ugly doesn’t mean it doesn’t taste as good or is less nutritional, so French supermarket chain Intermarché decided to buy these leftover fruits and veggies, and sell them heavily discounted (30% off) in a special aisle named “Les Fruits Et Legumes Moches” (“The Inglorious Fruits And Vegetables”). Stars in the new lineup include “The Grotesque Apple”, “The Ridiculous Potato”, and “The Failed Lemon.” To help people realize that these runts were just as good as their more beautiful siblings, the stores gave away juices and soups prepared with them. And people loved it.

Not only can patrons save a good amount of money by buying these ugly fruits and veggies, instead of the traditional produce, Intermarché’s initiative is helping drive awareness about food waste. Seeing as the EU declared 2014 to be the “European Year against Food Waste”, the French grocer’s actions are a solid first step towards Europe’s goal of reducing waste by half by the year 2025.

[ Intermarche's Website ] VIA [ TheAwesomer ]

This Poster Plays Music With Every Touch

Playable Poster

If you’re thinking that this doesn’t look like your typical poster, then you’re spot on, because it isn’t. Beck’s playable poster is different in the sense that plays music when you touch it. It may look like a mere image of a speaker, but touch a couple of knobs and buttons and tunes from selected bands will begin to play.

The posters were commissioned by Beck’s to promote New Zealand’s local musicians, and this is truly an innovative way of doing that. Beck’s playable posters use conductive ink, with parts of the surface linked to an embedded flat panel speaker at the back, which in effect, makes the poster a speaker in itself.

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This Restaurant Lets People Trade Their Crappy Gifts for a Gift Card

White Elephant Gift Exchange

It happens every year. It’s true that the thought behind the present matters the most, but some are just so bad or so ugly that the gift itself has no true value in your life. (In short, you’ll never use it, wear it, or display it around your house.) With this in mind, Houlihan’s Restaurant put on their thinking hat and came up with a promotion that will let people trade in their ugly presents for something else that could be better.

To sweeten the deal, all participants stand a chance to win a $25 gift card that they can spend at the restaurant. The only condition is that the presents can’t cost more than $10. To join in on the fun, send in your unwanted White Elephant presents to Houlihan’s at 8700 State Line Rd., Suite 100, Leawood, KS, 66206. They’ll send you a random present for your troubles that might come with the bonus gift card if you happen to be the lucky winner.

Gifts must be received by January 3rd, 2014.

VIA [ Food Beast ]

What the French Fry: Burger King Gives Free ‘Wi-Fry’ to Promote New ‘Satisfries’

WTFF Burger King

Burger King is leaving giant crinkle fries all over New York, Los Angeles, and Chicago in a grand attempt to promote their new reduced-fat fries called “Satisfries.” The pun doesn’t end there. They extend it to the actual promotional campaign, which consisted of leaving the aforementioned giant fries in random places and giving people free Wi-Fry.

They’ve dubbed their campaign #WTFF, which stands for What the French Fry.

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Vending Machine Doles Out Free Beer to Lazy Bystanders

Lazy Beer Vending Machine

Getting free beer doesn’t get any easier than this. All you have to do is stand in front of this vending machine and do nothing for three minutes. It’s that easy. This is the latest in a series of advertising stunts done by various companies using a vending machine that doles out free goods in exchange for a random or sometimes unusual action by the person.

The one set up by beer company Amstel is called the Amstel Pause and it definitely stays true to its name. Anybody who wants a cold one only has to press a button to start the timer and stand on the designated spot in front of the Pause. Once the three minutes is up, the machine dispenses a can of booze.

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Forgot Your Tripod? Mount Your Camera On the Public Camera Stand Instead

Public Camera Stand

So you found the perfect spot to take a photo as a souvenir from your much-deserved vacation. You could use a tripod, ask some passerby to take your photo, or use the clever public camera stand instead. Unfortunately, the latter is only available in select locations, but hey, at least it’s another option.

These public camera stands are built by Sunpole, a Japan-based manufacturer of flagpoles and other outdoor products. The stand pictured above was spotted at a scenic area in Enoshima Island in Japan. It’s basically a tall structure with a small platform at the top, with a notch off to one side to hold your camera.Continue Reading

Yawn and This Coffee Machine Will Give You a Free Cup of Joe

Yawn-activated coffee machine

This Douwe Egberts coffee machine looks like a typical machine, but you’ll soon realize that not everything is at seems when you take a closer look. It doesn’t have the usual slots where you’re supposed to push your coins or paper bills in, but it’s equipped with a facial recognition system instead. Don’t expect to get a cup of coffee if you’re fully awake and perky, because the machine has been programmed to only dole out free cups of Joe to people who are yawning (or in the process of yawning.)

The international coffee company chose to install the unusual coffee machine in the busy O.R. Tambo International Airport in South Africa, where over 210 cups of coffee were given away to tired and weary travelers.

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Feeling Spontaneous?

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Have you ever just wanted to head out to the airport, and spontaneously buy a ticket to some relaxing destination with no prior planning? We sure have… Yet for most of us, our tickets are always booked in advance and our trips are planned quite efficiently. Looking to change all that (for some, at least), Heineken, in partnership with Wieden & Kennedy New York, has decided to challenge travellers at the airport to break through their comfort zone. Basically they set up boards, as seen above, in buzzing airport terminals like JFK and challenged travellers to take part in “departure roulette” where a simple hit of the button changes your destination to a random exotic location; obviously, you have no say in what it could be.

Lets say you are headed from JFK to LAX with family for a long planned trip, you get pressured at the airport and you press the button… BOOM (well not “boom”, since it’s an airport and the TSA doesn’t have a sense of humour): new destination, St-Tropez on your own! Last Tuesday someone actually played and ended up going to Cyprus instead of Vienna with their family. They also received a $2,000 bonus from Heineken to cover expenses and got a hotel for 2 nights.

So… what we understand from this is you have to be at the airport and already have a ticket to an initial destination, which in most cases you have taken time out to plan and organize, and if you are spontaneous enough you have the chance to drop all those plans, change everything and head off somewhere you have no say in. Personally I’d pass but I’d love to see more people try it out.

VIA [ Creativity Online ]