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Tag Archives: Ads

Beardvertising: Grow a Beard, Clip an Ad On It, and Get Paid

Beardboard

Got a beard? Interested in making some extra cash? Then you might want to look into becoming a walking and talking Beardboard.

The whole Beardvertising concept was thought up by Kentucky-based advertising agency Cornett-IMS, which calls on men to clip on miniature billboards on their fuzzy beards called ‘beardboards.’ A&W and Eagle One are reportedly on board the campaign, with the formerr paying guys $5 a day for the beardspace.

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Below-the-Belt Ads: Turn Your Butt Into a Billboard and Get Free Underwear

Free Underwear

Nothing is free in this world. I mean, you can sign up for free offers or subscriptions, but you’ll end up paying for these sooner or later, one way or the other. For example, there’s this site in Japan that’s called Free Pants, and while they’ll send anyone who wants a pair some free underwear, it’s not as free as they’ll think.

You see, each of the pants they’ll be shipping out will have some ad of some sort on the bottom. The logo of some deodorant or shampoo brand or a cable company will be printed and displayed prominently all over the wearer’s butt for the whole world–or for whoever happens to be with them in the bedroom, anyway–to see.

Interested? Sign up for a pair on Free Pants.

VIA [ Incredible Things ]

NFC-Enabled Subway Straps Deliver Ads In Japan

By David Ponce

We’re not sure whether to love or hate this thing but it seems that since May 21st, train riders in Japan have the dubious privilege of being able to use their cellphones to access some advertising by simply placing it next to the handles they use to stay upright. Using Japan’s version of NFC, FeliCa, riders of the Tokyo Ginza and Marunouchi subway lines can easily access a URL for the system’s client, travel agency HIS. And in a bid to assuage privacy fears, no personal information is collected in the process; the data is transmitted in one direction, from the strap to the phone.

So, we dig that the Japanese are experimenting with NFC and novel ways of delivering data across short distances (especially given that QR codes don’t seem to be taking off), but we’re a little sad that it always seems to be related to an advertising campaign of some sort. There’s no word on whether this would ever come stateside.

VIA [UberGizmo ]

CBS & Pepsi Create A Video Ad To Run In A Print Mag

CBS & Pepsi Video Ad (Image courtesy Advertising Age)
By Andrew Liszewski

Esquire was the first to improve magazines with their limited edition issue featuring an e-ink cover, which I missed out on, but it looks like Entertainment Weekly is one-upping them, and then some, with a CBS & Pepsi sponsored video ad that will appear in their September 18 issue. Now there’s no way the insert will be as thin as a magazine page, given the electronics and batteries required to run even a tiny LCD screen, but it looks like the player will allow readers/viewers to use a set of 5 buttons to choose what content they’d like to see.

When Entertainment Weekly readers open the magazine to the ad pages, they will see a small screen flicker on and start to load a video. A brief segment featuring actors from “The Big Bang Theory” will explain how to use the player, while talking about features from Entertainment Weekly and the different video selections a reader can choose. By pressing one of five different buttons, readers can watch a video montage from “How I Met Your Mother,” a montage from “Two and a Half Men,” a humorous ad for Pepsi Max, a sneak preview of “Accidentally on Purpose” or a preview of new CBS dramas “NCIS: Los Angeles,” “The Good Wife” and “Three Rivers.”

Unfortunately the enhanced magazines will only be sent to EW subscribers in Los Angeles and New York, which means I will miss out yet again, but I’m sure outrageously overpriced copies will pop-up on eBay as soon as the issue is released.

Thanks Meg!

[ Advertising Age – CBS, Pepsi Create Video Ad to Run in Print ]