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Tag Archives: adidas

Adidas Launches Expensive miCoach SmartBall

micoachballlead

You know why football/soccer is so darn popular the world over? Because it’s just about the cheapest, most accessible sport in existence; you literally need only a ball-like object and you’re good to go. Cheap apparently doest sit well with profit seeking companies, so Adidas loaded up the venerable ball with a bunch of sensors and decided to charge an outrageous price for it. We’re talking about the miCoach SmartBall, and through its various sensors and chips, and associated app, you’ll be able to tell just how hard you kicked that ball, how much spin it had, and exactly where it struck. You get all this data in near real-time, which would allow you or a coach to better guide you the next time you have possession. Soccer playing data geeks with too much disposable income would appear to be the perfect target audience for this product, and we suspect a good number of them won’t mind spending the $300 asking price.

[ Product Page ] VIA [ Engadget ]

Will Adidas’ New Shoe Propel Your Forward Faster?

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It’s called the Springblade, and instead of a normal sole, it’s got these angled “blades” that return your kinetic energy with a somewhat forward (rather than an only upward) vector. This, in turn, is supposed to translate into a more efficient stride.

Unlike standard EVA midsoles that deliver energy return in a vertical direction, Springblade features 16 forward angled blades made out of a high-tech polymer. The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet. Each blade is precisely tuned in geometry, thickness and position for each phase of a runner’s stride to provide support and a full range of movement. Additionally, Springblade’s flexible construction was designed to hug the top of a runner’s foot, locking it in to harness the energy returned from the springs on the outsole.

Is this all marketing technobabble? We’re not sure, but as soon as they’re out on August 1st (for $180), we’re sure to start hearing all about it.

[ Press Release ] VIA [ Uncrate ]