Different strokes for different folks. That’s true in so many ways, and especially true in how people deal with stress and cope with stressful life events. Some people go out for a run, others shop, some sleep, while others fix a cup of tea and find themselves relaxing more and more with every sip.
For the latter group, ad agency M&C Saatchi’s campaign for tea maker BOH makes complete sense. They rolled out an array of tea bags in unusual shapes and designs. The coolest part is when the bags are submerged in hot water, as they transform from a symbol that depicts stress to one that exudes calmness and nothing but good vibes.