The Tech Industry is a very diverse industry and its varied sectors have an impact on just about every aspect of our modern lives. From our communications to recreation, phones, computers, social media; in fact, just about any facet of modern life that you can make is underpinned by creativity and innovation from tech firms.
In the beginning, technology fields were the sole remain of self-professed nerds and what they were doing appeared to the rest of the world to be essentially magic. It is of little surprise then that the technology industry has set itself apart from other industries in a number of ways, including its approach to marketing products and services. Below are some of the now ubiquitous marketing techniques that, for one reason or another, we wouldn’t have if it weren’t for the tech industry.
There is much debate as to when the first viral marketing campaign was launched and it is probably fair to say that what we now call vital marketing has always existed in some form. It took the modern technology industry to unleash its full potential, however.