With media being consumed on demand faster that ever before, with companies like Netflix making TV shows and movies available for streaming just months after their release to please users, it’s imperative that the signals used to transmit content are reliable. Cloud-based service providers that exist for social, entertainment-based, informative, or professional purposes are all expanding globally to reach a larger client base. Conversely, those who’ve already expanded internationally still require the IT equipment used to supply their service to be shipped securely, and on time. These clients require technology resellers from whom they can lease these necessary goods, it’s an opportunity to enter a global market like no other, so why do so many value-added resellers choose to stay local?
What many cloud-based service providers don’t realize is just how complex cross-border transactions can be, particularly for the reseller whose responsibility it is to have the goods cleared upon arrival. Technology is treated with high sensitivity at the customs of most countries, and because there is no conventional customer, often an Importer of Record is hired so the goods may be cleared compliantly. Before this process can take place, there is also a pre-approval process to contend with that requires the exporting entity to prepare all the correct paperwork including a commercial invoice, freight delivery waybill, and other pieces of customs support documentation like permits and further certifications.