The Carolina Reaper Madness chip is sold individually. Yes, we mean that you can buy one single chip, which comes packed in a sealed pouch, which itself is carried inside a coffin-shaped cardboard box. It’s the hottest chip in the world and gets its fire from the world’s hottest pepper, the Carolina Reaper. Paqui Chips, who make this “delicacy”, even decided to toss in some ghost pepper and chipotle seasoning for good measure. And why just one? In an interview with Mashable, Jess Day, Brand Manager for Paqui Chips said:
…quite honestly, that’s all that you need. That’s all that anyone needs. It’s the hottest chip you’ll ever have, I can guarantee you that. After you eat that one chip, trust me, you’re not looking to dig back into the bag and have a second one.”
It’s $5 for that one chip, which might seem like a lot for a single chip. But if you think that, you’re sort of missing the point.