Think of the Whopper Air Freshener as the ‘reverse freshener’. When most people buy these things to get the fast food smell out of the car, Burger King Brazil would like to help you do the opposite; this freshener smells just like the burger that inspired it. As crazy as it may sound, we’re convinced there’s a market for this. Considering things like Bacon Lube exist, it’s not much of a stretch of the imagination to conceive of hungry gluttons wanting their car to smell like one of the best tasting burgers on the market (yes, we said it).
Much as it would be great to buy this for yourself (or get it free, right? I mean, it’s not like someone would pay for this…), it appears to have been part of a publicity campaign where taxi drivers would hang it on their mirrors and pick up drunk clubgoers. The smell would of course overwhelm their already uninhibited senses and cause them to re-route their trip to the closest Burger King. Genius.
VIA [ IncredibleThings ]