“Screw-it, let’s do it” has got the be the most American, and awesome, attitude in approaching new product design. It’s definitely what the makers of the Hammocraft told themselves on a beer-fuelled brainstorming session, but what they made is both amazing and ridiculous at the same time. Mostly ridiculous, yes, but amazing for being so. It’s a watercraft first and foremost. And it’s also four hammocks. So that’s it. It’s so that you can go fishing while laying on a hammock. We think.
It’s not even really a water craft, actually. It’s more like a $1,000 kit so that you can make your own craft using two paddle boards, which are not included. Also not included: the hammocks. So yeah, you’re being asked to spend one large on a metal frame that might end up turning into what you see in the pictures. Also required, you and three friends. Not two because balance. And make sure one of them is not super fat, because also balance. It… I mean, it’s a cool idea, sort of. Or maybe not even… Geez, we get it: it’d be awesome to just drink beer all day, while lazily throwing a line down and laying in a hammock. We’re just not sure the Hammocraft is going to get you there.