We imagine that people laughed when water started being sold in plastic bottles, and now look at the industry that became. So we’re not entirely surprised that more well-to-do Chinese folks are turning to a company called VitalityAir that sells pristine Canadian air in a can; when there’s a market, there’s a market. Considering the astronomical pollution levels over there, we can also see the appeal. So for prices ranging between $20CAD (around $14 USD) and $32CAD (around $23 USD) you can buy a bottle that contains 3 litres of compressed air from places like “Lake Louise” or “Banff”, and it’ll last for about 80 one-second puffs.
Vitality Air’s Mr Lam admits that he started out the company as a joke as well when he and co-founder Troy Paquette filled a plastic bag of air and sold it for less than 50 pence on the auction site Ebay.
A second bag sold for $160 (£105).
“That’s when we realised there is a market for this,” says Mr Lam.
Sure enough, their first batch of 500 sold in just 4 days, and there’s another shipment of 4,000 en route to China that’s all already mostly sold out. The company will ship their air anywhere in the world for a flat $9 ship rate.