Summer is upon us, and that means time in the sun with drink in hand, amirite? Nothing can ruin a lazy sunday quite as much as warm beer, so we expect koozies to be popular this year. But these drink insulators are limited in their effectiveness. The Artican is a brand new take on the koozie, featuring “2-layers of vacuum insulated steel & an ice-filled “cooling core” that screws into the bottom keeping your 12 oz. bevvies 3X colder for 3X longer—up to 3 hours in the sun actually.” The core is filled with a “proprietary freezing gel” with a high specific heat coefficient, meaning it can absorb a lot of heat before it starts to warm up, making for an effective temperature buffer. And while $20 may seem like a lot for a beer cooler, just remember the last time you sipped lukewarm lager and you might change your mind.