There’s nothing left to do with the bottle once all the beer is gone…or is there? Russian design studio Heads and Hands came up with a fun and unusual way to reward those who drink Grolsch beer by incorporating a movie unlocker right onto the bottle. After taking the final swig, beer drinkers can tap the empty bottle onto their phone, tablet, or laptop and enjoy a movie on the house (or is it, on the beer?)
The whole thing is possible thanks to iBeacon bluetooth technology and the Movie Unlocker app. A beacon is actually hidden under the Grolsch beer cap, which sends out a bluetooth signal to the device that in turn connects to the server to unlock the movie.
The campaign has been such a huge success, that the ad agency is taking the concept to pizza makers. Now that’s smart and interactive advertising.
VIA [ Damn Geeky ]