This is an exercise wheel for cats, and it’s called One Fast Cat. It’s $200. Like any moderately expensive things you buy for your cats, they’re going to sniff it twice and go sit in an empty cardboard box instead. So you might want to think twice before you jump aboard. The cat in the video is actually a Bengal cat, who are somewhat more wild versions of cats and tend to want to exercise considerably more than a regular house cat.
Some features to note are that it’s made from recycled plastics and its “surface is made from a closed cell EVA foam to prevent claws from catching and allowing cats to run naturally using their claws for safe footing.” It’s easy to wash and comes in a small box for you to assemble at home. The Kickstarter is fully funded, so that pledge should net you a
giant paperweight feline exercise wheel by September of this year.