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McDonald’s Thinks Their Fast Food Isn’t Fast Enough, And Are Working On An App To Fix That

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Apparently, being able to get a burger served to you in less than a minute just isn’t fast enough in the eyes of McDonald’s. The company is running a very limited pilot test in 22 locations in Columbus, Ohio, where a new application called McD Ordering is supposed to make the ordering process even faster and more streamlined. The way it works involves you placing, and paying for your order in advance through the app, which then generates a unique QR code. Simply present that code once you’ve reached the restaurant and the food will be handed to you. The system is meant to cut down on errors and, well, interaction time with potentially less than pleasant McDrones.

It’s not being advertised anywhere, but apparently 10 orders a day or so are being placed at the moment. The app is free on iOS and Android, but the mixed reviews apparently stem from customers not being aware of which locations they can use it at.

Our only gripe with the idea is that McDonald’s food has a very narrow freshness window, which is likely to be missed as your paper bag patiently waits for you to make your way to the location. If they integrate a GPS-powered zone warning, whereby the McD’s workers receive your order only once you’re a certain distance away from the restaurant in the hopes it’ll be ready just as you walk through the door, then maybe this can work. Otherwise, enjoy your stale Big Mac.

[ BusinessInsider ] VIA [ Geek.com ]







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